HispanicBusiness

Public relations veteran Raul E. Cisneros has been promoted to head up the Census 2010 Publicity Office at the U.S. Census Bureau.

The office manages the development of the 2010 Census paid media campaign in 28 languages and provides support for a $312 million communications contract for advertising services, public relations activities and the implementation of the partnership and Census in Schools programs.

Prior to assuming the current post, Cisneros served as chief of the 2010 Census Media Relations Branch, where he was in charge of public affairs and media relations activities for next year's national count.

In April, Cisneros made an appearance on "Al Punto," a Spanish-language Sunday morning talk show on Univision that airs in the United States. On the show, Cisnersos said television is going to be a crucial tool for relaying the message to Hispanics that participating in the 2010 Census is important, regardless of immigration status, and that the Census Bureau does not share any information with other government agencies.

Prior to the joining the Census Bureau, Cisneros served at the U.S. Small Business Administration where he was director of communications, deputy chief of staff and deputy associate administrator for field operations.

Cisneros has been a public relations consultant and commentator for print, radio and television. He has worked in the executive and legislative branches of the California state government and served as assistant state treasurer. He is a graduate of the U.S. Air Force Academy.