HispanicBusiness

JACKSONVILLE, Fla., Aug. 12 /PRNewswire-HISPANIC PR WIRE/ -- Blue Cross and Blue Shield of Florida (BCBSF) today announced the appointment of Arnold "Duke" Livermore as executive vice president and chief operating officer, effective immediately. In his new role, Mr. Livermore will continue to report directly to Robert M. Lufrano, MD, chairman and chief executive officer, BCBSF.

"We are very pleased to make this appointment," stated Bob Lufrano, MD, chairman and chief executive officer, BCBSF. "Having worked with Duke over the years, he has shown himself to be a proven executive leader with an outstanding track record in strategy development, business transformation and operational excellence."

Prior to this announcement, Mr. Livermore served as executive vice president, business operations for BCBSF.

Mr. Livermore joined BCBSF in January 2000 with the responsibility to direct capability development. In April of that year, he assumed the role of enterprise chief information officer for all business sectors of BCBSF, including accountability for all information technology strategies, architectures and governance. In 2003, Mr. Livermore was given leadership responsibility for the Health Business Service Organization, in addition to his information technology duties. In 2006, he was named executive vice president, business operations, overseeing marketing, sales, delivery systems, information technology, and service.

Prior to joining BCBSF, Mr. Livermore was senior vice president of information strategies with Barnett Bank/Bank of America Corp. He has over 20 years of senior management experience in strategic roles. His employment experience includes nine years each in the finance and telecommunications industries and eight years in the health care industry.

Mr. Livermore holds a Bachelor of Science and Master of Science in Information Systems from George Mason University, Fairfax, Virginia.

Blue Cross and Blue Shield of Florida is a leader in Florida's health industry. BCBSF and its subsidiaries serve more than 8.8 million people. Since 1944, the company has been dedicated to meeting the diverse needs of all those it serves by offering an array of choices. BCBSF is a not-for-profit, policyholder-owned, tax-paying mutual company. Headquartered in Jacksonville, Fla., BCBSF is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. For more information concerning BCBSF, please see its Web site at www.bcbsfl.com .

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