HispanicBusiness

--> New Members Include ACP Magazine Ltd, Crave Online Media, EMAP, Investor’s Business Daily, Kyodo News, MSN, TPM Media, and Vibe Media Group


New York, NY--(HISPANIC PR WIRE)--March 21, 2007--Leading online content marketplace Mochila has signed on dozens of new member organizations over the past four months, expanding their client roster to 264 members since their launch in March of 2006. Mochila’s new members represent many of the most wide-reaching media organizations in the world, including:

-- ACP Magazine is the magazine arm of leading Australian media and entertainment company PBL Media. They publish over 60 leading titles in Australia, including iconic mastheads like The Australian Women's Weekly, Woman's Day, TV Week, Cleo and The Bulletin.

-- Crave Online Media is a leading lifestyle destination for young men featuring exclusive interviews, feature articles and video coverage of movies, TV, video games, comics, sports, viral video and everything that guys crave most. Recently, the property more than doubled its traffic, making it one of the fastest growing destinations for young men 18-24. The Crave Online destination includes sites such as: CraveOnline.com, ComingSoon.net, SpikedHumor.com, ActionTrip.com, SuperHeroHype.com and many more.

-- DPM News Agency is the Arab World’s First Private online business content and news services provider. Dubai Photo Media (DPM) has the greatest strength in offering customized news and content solutions to a variety of clients, specific to their needs. Incorporated in 2001 and headquartered in Dubai (U.A.E.), DPM News Agency has been delivering quality information services backed by a competent workforce of 250 personnel. Apart from the Real Time financial data services, DPM News Agency produces over 300 business stories and updates daily on various sectors of the Middle East business scenario and “petro-economy”. DPM News Agency is committed and determined to closely integrate regional and global economies by way of offering quality information services

-- EMAP Automotive is the UK’s leading car and bike media company and aspires to be the world’s biggest and best. The business encompasses magazines, websites, major shows and conferences, across consumer and business to business markets. Famous brands include Motor Cycle News, Car, Bike, Max Power and Fleet News. EMAP Active produces special interest consumer magazines. It publishes the market-leading magazines in ten of the 17 markets in which it competes. It is particularly strong in golf, fishing, walking and photography.

-- Investor’s Business Daily is the premier publication for business and investment professionals, providing unique features based on over 40 years of stock research and a thorough understanding of what makes companies successful. IBD offers a comprehensive overview of the markets with equal focus given to successful management strategies, emerging trends and other key issues.

-- Kyodo News is an independent, non-profit agency that provides objective reporting on events in Asia without political, economic or social bias. Since its founding sixty years ago Kyodo has grown into Asia's largest newsgathering agency and one of the largest in the world. Headquartered in Tokyo, Kyodo maintains 53 bureaus throughout Japan as well as fully staffed offices in 40 major cities across the globe including Beijing, Shanghai, Hong Kong, Seoul, Kuala Lumpur, Hanoi, and Bangkok to mention only a few.

-- MSN, a part of Microsoft's Online Services Group, is a leading provider of Internet content and services. Its msn.com Web portal provides a wide range of news, information, and entertainment content, as well as online shopping and games. The Web portal draws an audience of more than 400 million people through more than 40 country-specific sites.

-- The HealthCentral Network, Inc. is an award-winning, multimedia experience combing medically-reviewed articles from doctors and researchers, as well as news, information, video and expert communities in specific health areas. The site provides more than 30 general health and highly specific condition and wellness web properties.

-- TPM Media, LLC (Talkingpointsmemo.com) provides daily coverage of political news, foreign affairs and general interest national news through its rapidly updated blog, as well as aggregated news content from outside news sources and its network of political blogs. TPM is one of the highest trafficked, most linked and most recognized political blogs in the U.S.

-- Vibe Media Group, LLC was founded in 1993 by Quincy Jones, Robert Miller and Time, Inc. to provide a voice and community for the growing popularity of urban music and the lifestyle surrounding the urban culture. Vibe boasts a circulation of over 800,000 and a readership of approximately 13 million.

Mochila’s current key members include:
-- Advanstar, Editora Abril, Editora Globo, Entrepreneur, ESPN Desportes, Future, Hachette Filipacchi Media US, Hearst Magazines, New York Magazine, Publishers Group of America, Scientific American, and Working Mother Media
-- Freedom Communications, Gatehouse Media, Inc., The Mainichi Newspapers, MediaNews Group, and Metro International
-- The Associated Press, L.A. Times/Washington Post News Service, DPA, EFE, El Universal News Agency, GDA, Rasmussen Reports, and Ria Novosti
-- MSNBC.com, CNET Networks, and iParenting.com

“What the fast growth of Mochila’s membership means is that our marketplace is now one of the world’s richest and most diverse collections of content,” said Keith McAllister, Mochila’s CEO. “Whether acquiring content for free through Mochila AdMatch or by purchasing it, online and offline publishers have never had such an immediate and powerful opportunity to increase the value of their publications.”

Mochila (http://www.mochila.com) is the world’s only syndication service to allow editors the ability to easily and instantaneously acquire the highest-quality rights-managed content a la carte and on-demand. Mochila provides simple but powerful tools for content sellers to set licensing rules, including pricing, embargoes, exclusions and other business terms. Mochila gives content sellers the ability to easily reach new markets while protecting their current business relationships.

Mochila members can also choose to earn advertising revenue through its unique online ad-supported model, Mochila AdMatch. With Mochila AdMatch, content is free and advertising revenue is shared by the buyer, content owner, and Mochila. Currently, ads are provided from Mochila’s ad network partners, 24/7 Real Media Inc., Quigo and Tacoda.

And all these services are also available to Spanish-language media around the world through Mochila Espanol.

Mochila, the world’s first and only online media marketplace, where members can Buy, Sell, and Earn.