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NEW YORK, Nov. 20 /PRNewswire/ -- Celebrities Jennifer Aniston, Bernie Mac, Jimmy Smits, Robin Williams and Ray Romano join Marlo Thomas in the new ad campaign for St. Jude Children's Research Hospital's kickoff of the third annual Thanks and Giving campaign. The campaign asks everyone to "Give Thanks For The Healthy Kids In Your Life And Give To Those Who Are Not." The celebrity spots will run on network and cable television stations, on more than 20,000 movie screens in theaters nationwide and on select American Airlines flights. The celebrities, who appear in the ads with St. Jude patients, have generously donated their time and talents to participate in the national television spots and movie trailers. Thanks and Giving launches nationwide on November 20, 2006 and continues through the holiday shopping season.
Thanks and Giving is a national fund-raising and awareness campaign generated by some of the country's most respected brands, media and celebrities asking the public to support the life-saving work of St. Jude that benefits children in every community in the country. Eighty-four cents of every dollar St. Jude receives goes to research and treatment. St. Jude is the nation's leading research and treatment center for childhood cancer, and the only one that covers all costs for treatment as well as travel, food and lodging for patients and their families. No child is ever turned away from St. Jude because of a family's inability to pay.
Because of the pioneering treatments developed at St. Jude, the survival rate for acute lymphoblastic leukemia, the most common form of childhood cancer, went from 4 percent when the hospital opened in 1962 to more than 90 percent today. Every breakthrough at St. Jude is immediately and freely shared with the scientific and medical communities worldwide. That is why St. Jude is called "The Hospital Without Walls."
"A patient must be referred by a doctor to get into St. Jude. That's what makes St. Jude so unique ... doctors send us their toughest cases. And because we are a research hospital, we are able to move the science from the laboratories to real-life -- the bedside -- with a rapidity unmatched at any other hospital in the country," said Marlo Thomas, national outreach director for St. Jude. "We often represent the last and brightest hope for parents and sick children."
Marlo Thomas and Tony Thomas produced the television campaign, which asks consumers to shop at stores where they find the bright green Thanks and Giving magnifying glass logo, symbolizing St. Jude's constant search for cures, and by purchasing merchandise from http://www.stjude.com/ or from the St. Jude "Hope" catalog.
Marlo, Terre and Tony Thomas, children of hospital founder Danny Thomas, created Thanks and Giving in 2003. From its inception, the campaign has captured the hearts -- and dollars -- of shoppers nationwide by reminding us to be grateful for the health of our children. Boosted by the success of the campaign, 13 new partners including AutoZone, Dollar General, GNC, Sag Harbor, Saks Fifth Avenue, Diane von Furstenberg, Gymboree, and Club Libby Lu, have joined a lengthy list of returning partners this year (see full list below). Returning partners CVS/pharmacy, Domino's Pizza, Kay Jewelers, Target and Williams-Sonoma each contribute more than $1 million every year to the St. Jude Thanks and Giving campaign.
What Can You Do To Help? 1. Shop where you see the St. Jude magnifying glass logo Look for the Thanks and Giving magnifying glass logo when you're at the mall or shopping at your favorite stores. When you see this logo, you'll know this is one of the St. Jude partners and you will have a number of ways to show your support, including adding a donation at the register or purchasing specialty items that benefit St. Jude. 2. Make a donation online or with a free call Support the work of St. Jude by making a donation at http://www.stjude.org/ or by calling 800-4STJUDE. 3. Tell a friend. Help spread the word about St. Jude Children's Research Hospital and the Thanks and Giving campaign by sharing it with your family, friends and neighbors, and reminding them to look for the magnifying glass logo when they shop. Partners/Where Consumers Can Shop
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