News Column
Story Tools

Del.icio! del.icio.us

Digg It! Digg It!

E-Mail! E-Mail to a Friend

Print! Printable Version

Discuss!

Discuss on Forum

Office Depot Partners with Emmy Award-Winning Designer Christopher Lowell to Introduce the Industry's First Pre-Coordinated Office Furniture and Accessories System

11/12/2003

    No Related Stories at this time!

High-Quality Line is Stylish, Functional and Affordable; Makes Decorating Any Home Office or Business Virtually Foolproof

NOTE TO MEDIA: Multimedia assets available - A photo is available at URL:
http://www.businesswire.com/cgi-bin/photo.cgi?pw.111203/bb2

DELRAY BEACH, FL--(HISPANIC PR WIRE - BUSINESS WIRE)--Nov. 12, 2003--Office Depot, (NYSE:ODP), one of the world's largest resellers of office products, and Emmy Award-winning designer/author/TV personality Christopher Lowell today introduced the Christopher Lowell Collection, the first pre-coordinated office furniture and accessories system designed to make decorating any home office or business a breeze.

The partnership marks the first time a major office supply retailer has exclusively teamed up with a well-known designer to develop a fashionable and functional furniture and accessories line for the way people want to work and live.

The new line will be sold exclusively through Office Depot retail stores nationwide as well as through Office Depot's catalogs and e-commerce site at http://www.officedepot.com/christopherlowell.

"Office Depot and Christopher Lowell are redefining the way customers shop for office furniture," noted Jocelyn Carter-Miller, Executive Vice President and Chief Marketing Officer for Office Depot. "Small business and home office shoppers now have access to high-quality, stylish furniture and pre-coordinated, mix-and-match accessories that are not only functional but affordable. The new products provide a professional image -- and because everything goes with everything else, decorating is no longer a challenge."

From desks, credenzas and chairs to accessories, lamps, clocks and even plants, the new collection is based on four distinct yet complementary themes - Town, Country, City and Shore. All of the pieces are interchangeable and have been designed to work with any look, lifestyle and budget.

"Whether you work in a home office, small office or corporate environment, the new collection allows you to reflect who you really are," said Christopher Lowell. "It combines unparalleled designer style with a total workstation solution to make setting up your home or office work area easy and stress-free."

Christopher Lowell Collection

Office Depot's Christopher Lowell Collection offers a unique style to fit every taste:

-- Town: Timeless and versatile collection creates a bridge between traditional and modern design. Frosted reed glass and steel hardware against rich Bordeaux wood with a hint of mission style give this collection a strong, tailored presence.

-- Country: Rich wood tones, strong turned legs, crown moldings, leather insets and raised panels make for a more traditional collection that can accommodate a variety of technology requirements.

-- City: Modernized Hollywood, Art Deco-inspired suite offers a streamlined sophisticated blend of frosted glass, blond wood veneers, bowed fronts and hand detailed fixtures for a natural, muted appeal. Concealed storage cabinets and drawers help keep the office tidy and organized.

-- Shore: Popular whitewash effect gives this collection an at-home feel. Function and technology are hidden to provide an efficient and stylish solution for open spaces.

Integrated Marketing Communications Campaign

"The Christopher Lowell Collection is one of the most exciting, solutions-driven programs ever offered in the office supply category," noted Carter-Miller. "And we are aggressively supporting it with an integrated marketing communications campaign that will emphasize the attributes of each theme in the collection while demonstrating how simple it is to give your work environment a professional look."

Continued | 1 | 2 | Next >>

Story Tools

Del.icio! del.icio.us

Digg It! Digg It!

E-Mail! E-Mail to a Friend

Print! Printable Version

Discuss!

Discuss on Forum