HispanicBusiness

NEW YORK, Nov. 11 /PRNewswire-FirstCall/ -- In response to the dynamic growth of the U.S. Latino market, Euro RSCG Worldwide today announced that it has created a new integrated full-service agency: Euro RSCG Latino. The new agency will serve the growing Latino consumer market in the U.S., while continuing to provide creative counsel for global clients doing business in Latin America.

The new organization is the product of a partnership between Euro RSCG MVBMS Partners, based in New York, and Euro RSCG Tatham Partners, based in Chicago. Euro RSCG Latino provides a full range of agency services to clients and brands that cater to the Latino market. Euro RSCG Latino also brings together resources from Mexico and Puerto Rico to service existing and future clients' Hispanic marketing needs. Clients include MCI, Walgreen's, Fleet Pharmaceuticals, Polaroid, Yahoo! En Espanol, and Partnership for a Drug-Free America.

The formation of Euro RSCG Latino is further supported by the agency's upcoming study of U.S. Latinos. The study, to be released this month, reveals a large cohort united by the Spanish language and some universal Latin commonalities, but too diverse to be treated as an easy one-stop demographic. If brands want to connect with Latinos, the study shows, companies need to understand not only what makes them different from each other, but importantly, what unites them, and how the two correlate.

"The transformation of our entire Latino offering into Euro RSCG Latino is a natural evolution of Euro RSCG's 'Power of One' strategy," said Bob Schmetterer, Chairman and CEO of Euro RSCG Worldwide. "The new agency's services, integrated across borders and languages, will allow us to greatly build on our ability to deliver world-class thinking and Creative Business Ideas(R) for our clients."

"Euro RSCG Latino will offer a truly unique perspective on the diverse U.S. Latino market," commented Douglas Patricio, Managing Director of Euro RSCG Latino. "We focus on the common language and values-rather than differences-among the many Latino cultures we serve. While we are sensitive to cultural diversity, we believe that an approach which combines global Latino values with regional nuances and local relevance is the most effective way to serve our clients in this ever-changing market."

Patricio will also dedicate part of his time to managing Euro RSCG Latino's operations in Puerto Rico and Mexico. Eliud Kauffman, formerly with Euro RSCG MVBMS and Euro RSCG Tatham Partners, will serve as Euro RSCG Latino's Account Director, and Rocky Pina will lead the creative team as Creative Director. He will also continue to serve as a Partner at Euro RSCG MVBMS Partners. Verena Sisa, formerly Head of Planning at CraveroLanis Euro RSCG in Argentina, will move to New York to manage Euro RSCG Latino's Strategic Planning group.

Euro RSCG Latino is part of Euro RSCG Worldwide, a leading integrated marketing communications agency made up of 233 offices located in 75 countries throughout Europe, North America, Latin America, and Asia Pacific. Euro RSCG provides advertising, marketing services, corporate communications, and interactive solutions to global, regional, and local clients. The agency's client roster includes Airbus, Air France, Aventis, Cap Gemini, BNP Paribas, Danone Group, Intel Corporation, LVMH Louis Vuitton, MCI, PSA Peugeot Citroen, Polaroid, Reckitt Benckiser, and Volvo. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications .

Contact: Press Peggy Nahmany Global Communications Director Euro RSCG Worldwide, +1-212-886-2041Euro RSCG Worldwide

CONTACT: Press - Peggy Nahmany, Global Communications Director of EuroRSCG Worldwide, +1-212-886-2041

Web site: http://www.eurorscg.com/