HispanicBusiness

With the Pulse on Hollywood’s Hottest and Most-Watched, People en Español Is Poised to Provide AOL Latino Members with Extensive Original Daily Content

Announcement Marks First Major Foray For People en Español Into The Online Medium


DULLES, VA,--(HISPANIC PR WIRE – BUSINESS WIRE)--October 1, 2003--AOL Latino, a new independent Spanish language Internet service for America Online's U.S. Hispanic members, today announced a key partnership with People en Español, in which AOL will be the exclusive online distributor of select People en Español content. The deal represents People en Español’s first real entry into the online medium.

At the heart of the agreement, AOL Latino and People en Español are committed to developing on a frequent basis high-quality editorial packages and special features that are specifically designed to meet the needs of the AOL Latino audience. As a result of this synergistic venture, AOL Latino members, who are part of the fastest-growing segment of the online community, can access the kind of rich, colorful content that's relevant to their daily lives at AOL Keyword: people en español.

With 41 percent of U.S. Hispanics online, AOL’s partnership with People en Español is a strong example of the service taking the lead in offering this thriving online community the content that they can't find anywhere else. From the latest talk from Tinseltown, including gotta-get-it gossip, hip-hot styles of the stars, and sizzling celebrity profiles, People en Español’s got the pulse on the entertainment content that matters most to our AOL Latino members.

"Our partnership with People en Español is one example of our solid commitment to provide the kind of fresh entertainment content and packages that appeal to AOL Latino members of all ages," says David Wellisch, Vice President and General Manager, AOL Latino. "Whether it's entertainment or news, sports or music, AOL Latino connects its members to the compelling and comprehensive coverage they want, whenever they want it."

“People en Español is proud to forge this dynamic partnership with AOL Latino,” says Lisa Quiroz, People en Español Publisher. "This on-line relationship represents an important milestone for us in terms of growth and strength in the market. We continue to explore innovative ways to reinforce our position as the leader in Hispanic entertainment, beauty and fashion.”

People en Español Online Content:

AOL Latino members can get quick-click connections to the best in entertainment news and reviews with People en Español. Exclusive content includes:

Lo Último(R): This celebrity-driven section provides daily news updates from around the world. From the hottest celebrity gossip in Hollywood to behind-the-scenes of your favorite Mexican telenovelas, Lo Último’s latest gossip will keep readers informed on the latest and greatest in Hispanic entertainment.

Portada: This monthly feature focuses on People en Español’s exclusive and enticing cover stories including celebrity interviews and never-before-seen exclusive photos.

Perfil: Each week, People en Español will highlight a Hispanic celebrity who has recently been featured in the magazine.

Galería: In Galería, AOL Latino subscribers will find photos of their favorite stars, on and off the red carpet.

About People en Español

PEOPLE EN ESPAÑOL was launched in 1998 and today is the best-selling Hispanic magazine in the United States. Each month, the publication reaches more than four million readers with an exciting editorial mix of Hispanic and mainstream entertainment coverage, fashion and beauty service and compelling human-interest stories. Distinguishing itself from its English-language counterpart, PEOPLE EN ESPAÑOL delivers original editorial content that captures the values, contributions and impact of Hispanics in the United States.

About AOL(R) Latino

AOL Latino is an independent Spanish language service offering robust Spanish product features and content including U.S. and Latin American news, the latest in music, entertainment and sports, as well as features on a wide range of topics from relationships to healthy living.

About America Online, Inc.

America Online, Inc. is a wholly owned subsidiary of AOL Time Warner Inc. Based in Dulles, Virginia, America Online is the world's leader in interactive services, Web brands, Internet technologies, and e-commerce services.