With the U.S. Hispanic population projected
to make up one in three
Americans by 2060, advertising revenue is expected
to far exceed the $6.3 billion currently spent on advertising to Hispanics. So, to do it in English or Spanish?
RadioactiveGiant CEO Albert Sandoval launched the Southern California studio based on a multiscreen distribution system.
The San Francisco Fox affiliate got majorly pranked when it reported the names of the pilots of crashed Asiana Flight 214.
A new ad campaign for the 2013 Dodge Dart is targeting multicultural millennials with a Spanish/English ad campaign featuring Pitbull. "ĄDale!"
Television advertising is starting to see some serious competition from online
video advertising in terms of effectiveness.
U.S. media giant Tribune Company said Wednesday it would divide its broadcasting
and publishing divisions into two companies with separate company boards.
Elisabeth Hasselbeck is leaving the desk at "The View" for the couch on Fox News Channel's "Fox & Friends."
The use of tax credits to lure production of the Netflix series "House of Cards" to Maryland has renewed a nationwide debate among lawmakers over the benefits of offering high-dollar incentives to encourage Hollywood to come to them.
A British Parliament committee said it will ask media mogul Rupert Murdoch to explain
his remark that payments to public officials are commonplace for British media.
NBC 5 / KXAS-TV is partnering with the NBCUniversal Foundation to launch its second annual 21st Century Solutions program, a grant challenge for local nonprofit organizations implementing new and innovative programs.
CBS and Netflix today announced an extension of its multiyear licensing agreement for select CBS library content streamed instantly to Netflix customers.
NBCUniversal and Summit Entertainment announced a partnership in which Summit's RED 2 will become the first feature film showcased on Fandango's digital movie recommendation show, "Weekend Ticket."
Tribune Co. has agreed to acquire Cincinnati-based Local TV LLC for
$2.725 billion in cash, the companies announced Monday.
German news agency dpa saw profit and sales
increases in 2012, the company said Friday.
FEARnet, a provider of horror TV content, named Elizabeth Greer director of research Tuesday.