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Vodka Advertisement in Mexico Causes Uproar

America's sensitivity to the border issue was recently sparked by an advertisement for vodka that proved to be contentious to anti-immigration groups and individuals across the nation. Swedish-owned vodka company Absolut began an advertising campaign titled "In An Absolut World." The ad that ran in Mexico depicted a pre-1848 map of North America in which U.S. Southwestern states--including California, Texas, Arizona, Nevada and New Mexico--were a part of Mexico. The ad generated so much controversy across the United States t ...continue


Univision Appoints New EVP of Client Development and Partnership Marketing

Univision Communications Inc. today announced that advertising sales veteran Lisa McCarthy has joined the company in the position of Executive Vice President of Client Development and Partnership Marketing, effective immediately. ...continue


Heineken USA, ESPN Deportes Deliver 2008 Caribbean Baseball Series to the U.S.

ESPN Deportes, the exclusive home of winter baseball, has signed Heineken USA as the presenting sponsor for its exclusive Spanish-language coverage of the 2008 Caribbean Baseball Series in the U.S. ...continue


Comcast Partners With Hispanic Groups for Voting Initiative

Cable provider Comcast joined Hispanic groups to launch "Our Time to Vote," a year-long, non-partisan voter education and registration campaign designed to increase voting in Hispanic communities served by the cable industry. ...continue


Zubi Launches Holiday Campaign for American

Zubi Advertising, a full-service and independently owned U.S. Hispanic Agency, has launched an integrated Hispanic advertising campaign for American Airlines to reach Latino travelers. ...continue


Linda De Jesús-Cutler Takes Helm of GlobalHue Latino

GlobalHue Latino has named industry veteran Linda De Jesús-Cutler president of the agency, according to Don Coleman, chairman and CEO of GlobalHue. ...continue


Q&A with CEO of Bustos Media LLC

Hispanic Business contributor Alex Ryshawy spoke with Bustos Media LLC President and Chief Executive Officer Amador Bustos about trends affecting the U.S. Hispanic TV and radio industries and his company's strategy for the coming year. ...continue


La Raza Publisher and CEO Steps Down

ImpreMedia announced today that Robert J. Armband, CEO and Publisher of its La Raza Newspaper in Chicago, would step down effective immediately. ...continue


What's Up with QuePasa?

Scottsdale, Arizona-based Quepasa Corp recently announced an executive team shuffle initiated when CEO Robert Stearns resigned his position on October 25 to pursue other opportunities. ...continue


Juanes Helps Ford Promote SYNC

Ford Motor Company has tapped Latin Grammy award-winning artist Juanes to help introduce its SYNC technology -- a new factory-installed, in-car communications and entertainment system that uses voice commands to access Bluetooth-enabled mobile phones, digital music players and, when paired to a compatible mobile phone, will even read text messages. ...continue


Name That Tune

Commercial music is getting an upgrade via A-list Hispanic talent. ...continue


If You Build It, Will They Come?

An overview of Hispanic online marketing and a look at why companies are spending relatively little in this area are the central topics of this month's issue of In Perspective. ...continue


Dallas Cowboys Romp to No. 1 in Hispanic TV Ratings

More Hispanic households tuned in to watch the Dallas Cowboys' NFL victory Sunday night than any other English-language program, according to figures released by the Nielsen Media Group for the week of Sept. 17-23. ...continue


Language Segmentation or Language Integration?

If almost everyone in the Hispanic marketing industry agrees that the composition of the U.S. Hispanic market has undergone significant changes, why is there still so much talk on language segmentation? This is the focus of this month's issue of In Perspective. ...continue


The Next Generation of Hispanic Marketing

When we speak of the U.S. Hispanic market, which Hispanic market are we talking about? The one that established the industry thirty-years ago or the one that will shape it in the next thirty-years? This is the topic of this month's In Perspective. ...continue


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