HispanicBusiness

Breaking Barriers: World-Renowned Molecular Biologist Blazes New Trails

Troubled by her low chemistry grades, Lydia Villa-Komaroff turned to her adviser at the University of Washington for some career direction. He turned to her said, "of course you are doing badly. Don't you know that women don't do well in chemistry?" That misguided advice only served to motivate the New Mexico native into becoming one of the country's foremost and influential scientists. Hispanic Business recently honored Ms. Villa-Komaroff with a Lifetime Achievement Award. ...continue

Top 100 Advertisers Vie for $1 Trillion in Purchasing Clout

Despite a significant slowdown in overall advertising spending in 2008, many top companies still are seizing opportunities to reach the emerging U.S. Hispanic consumer market. And for good reason. Although unemployment rates are rising and the economy has weakened, Hispanic spending power in the United States is still expected to top $1 trillion by 2010. ...continue

Tech Pioneers Forge New Marketing Models

In the world of information technology, Hispanic innovators and risk-takers are at the frontier of some of the Web's most dynamic business ventures. They are forging new marketing models and redefining business-to-business relationships in the vanguard of tomorrow's business environment. Hispanic Business magazine recently caught up with three online entrepreneurs who are leading the way. ...continue

Expert Advice on Surviving the Credit Crisis

With the subprime debacle and housing market meltdown morphing into the current credit crisis, business owners are wondering what lies ahead in the first quarter of '09. Chief among the concerns is credit availability. To find out, we contacted some top financial experts to share their thoughts on how to manage cash and liquidity given the state of current credit markets. Here are some tips on surviving in today's volatile credit market conditions. ...continue

Is Hispanic Media Ownership Relevant?

There was a time in the 20th century when media ownership was a priority among minority entrepreneurs. In the Hispanic market, the attraction mainly focused on Spanish-language electronic media, particularly radio. With market activity now expanding to the Web, online media has become the new frontier, as minority ownership remains almost as inaccessible as it was during the l970s and '80s. ...continue

The Struggle to Communicate with U.S. Hispanics

Part of our Annual Media Report, Managing Editor Michael Bowker asks two renowned scholars to weigh in on what the mainstream media needs to do to better understand white-collar, middle-class Hispanics. Princeton University Professor of Sociology and Public Affairs, Marta Tienda, and Rutgers University Dean of the School of Communication, Information and Library Studies, Jorge Reina Schement, offer their views on the complexities of reaching this underserved demographic. ...continue

These Web Sites Make it Easy to Go Green

Concern about environmental green issues continues to increase even while credit, jobs and cash tighten with the slump in the U.S. economy. However, there are a number of ways to alleviate some of the pain in your pocket book while being environmentally friendly. Here are three Web sites dedicated to helping you find green products for the home, office and automobile. ...continue

A Vision for Change: Tech Innovator and Entrepreneur David Segura

He was young, charismatic, and making great money at a Fortune 500 company. At 23, Detroit-native David Segura was living the good life. But like so many entrepreneurs, Mr. Segura had fire in his heart and a yearning to do something more. He walked away from his job at Ford Motor Co. in search of something more personally enriching. More than a decade later, there's no doubt that he made the right move. ...continue

Eyes on the Future

Most of us know one of the best ways to avoid the cloying unpleasantness of the present -– such as the deepening economic gloom –- is to focus attention on the future. ...continue