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Inside the December 2001 Issue

The Hispanic Middle Class Comes of Age

The phenomenal growth of the U.S. Hispanic middle-class population is one of the most remarkable demographic trends of the past two decades. ...continue

No Political Pigeonhole

Will the increasing influence of Hispanic middle-class voters change the country's political landscape' ...continue

A Positive Learning Curve

Record numbers of middle-class Hispanics are enrolling in college, despite escalating costs. ...continue

Creating Their Own Niche

The 2001 Entrepreneurial Spirit Awards feature new and emerging businesses that possess a remarkable business concept, marketing niche, or organizational approach. ...continue

Calm After the Storm

After years of strong growth, Spanish-language radio billings stall. ...continue

On With the Show

With Spanish-language television continuing to surge, NBC gets in on the action by acquiring Telemundo. ...continue

Tangled Web

The top Hispanic dot-coms, like their general-market counterparts, continue to survive because they have the deep corporate pockets to outlast the industry's advertising downturn. ...continue

Bringing the Noise

Upstart Ruido hits pay dirt catering to the Hispanic youth market. ...continue

Spending Spree

While overall growth in the Hispanic ad market has slowed, expenditures by large companies continue apace. Take a look at this year's listing of the Top 60 Advertisers in the Hispanic Market. ...continue

Billings Bonanza

The vast majority of the Top 25 Hispanic ad agencies enjoyed a successful year. And most expect 2002 to be even better. ...continue

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