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Inside the May 2001 Issue

Bernadette Aulestia Helps Launch HBO Latino

May 2001 - When Bernadette Aulestia came to the United States from Ecuador 11 years ago, she didn't expect to be here long. Neither did she expect to be in the position she's in today. ...continue

Hispanics Poised to Become the Next Big Thing in Franchising

After years of working in the corporate sector, Fernando Otero decided to strike out on his own. Then came a really tough decision: what to do next. "Franchising actually was almost an accident," says Mr. Otero, of Davie, Florida. ...continue

Greg Reyes Flourishes in the Job He Was Destined to Have

When Greg Reyes took the job as president and CEO of Silicon Valley-based Brocade Communications Systems, he vowed to make the storage area network infrastructure provider an industry leader. In three years he's been able to do that, along the way becoming one of the country's most affluent people. ...continue

Getting Unplugged Could Prove an Advantage for Your Business

May 2001 - Wireless networking equipment and services have improved markedly in recent years, bringing the cost within the range of small to mid-sized companies. ...continue

Life’s a Beach for Entertainment Hybrid Specialists Motion Theory

May 2001 - In an 80-year-old red, white, and blue beach house in Venice, California, two young Hispanic entrepreneurs are prying open the door to Hollywood with a blend of tech-savvy and artistry. ...continue

Funding a Franchise Startup

With a success rate averaging 95 percent, franchising can be a lucrative option for Hispanic executives who want to go into business for themselves. Former banker Ernie Sandoval, for example, has seen his McDonald's franchise grow into a HISPANIC BUSINESSŪ 500 company, with 10 restaurants in San Diego. ...continue

Frank Montaño Inspires Others to Realize Their Potential

As a youngster, Frank Montaņo spent his summers picking cotton alongside his father, a migrant worker. Many jobs and long hours later, Mr. Montaņo is now the president and chief operating officer of Moto Photo Inc., a chain of retail photo-processing stores with more than $140 million in annual sales. ...continue

Charles Garcia Sends Sterling Financial on Steep Growth Curve

May 2001 - Charles Patrick Garcia's motto could easily be, "If at first you do succeed, try, try again." Mr. Garcia has never let a little professional success stop him from pursuing a whole new career. ...continue

Franchising World’s Annual Event Showcases Latest Concepts

Home-based services, from glass repair to plumbing leak specialists, are among the new franchise ventures that will be showcased during the annual International Franchise Expo in Washington, D.C. ...continue

Microsoft Offers Free Technology Workshops for Small Businesses

May 2001 - In an era dominated by light-speed communication via e-mail and cell phone, Microsoft Corp. is embarking on a time-consuming, 14-city tour to convince small minority-owned businesses to try its suite of "Build Your Business" Internet tools. ...continue

A List of Tech Must-haves for the Competitive Business Owner

May 2001 - For owners of small to medium-size businesses, keeping pace with the latest and greatest technology can be a lot like chasing after Marion Jones while wearing clogs. It's a frustrating, seemingly futile endeavor at times. But unlike a mythical race with an Olympic medal-winner, many high-tech tools rapidly are becoming a necessity for any company looking to conduct business in the 21st century. ...continue

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