Marla Provencio
| Senior Vice-President of Marketing ABC Entertainment Ms. Provencio oversees marketing, advertising, and promotion for ABC's primetime and late-night shows, while also establishing the network’s on-air tone and brand identity. Recently she helped promote the hit shows Lost and Desperate Housewives, credited with turning the network around. Ms. Provencio has been at ABC for 23 years, starting in the promotion department in 1979. Her campaigns for NYPD Blue, Once and Again, and Alias won Promax Awards. |
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