Fernando Aguirre

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CEO
Chiquita Brands International

Mr. Aguirre joined Chiquita as CEO in January 2004, coming from a 24-year career at Procter & Gamble. Mr. Aguirre, a specialist in brand management, announced plans to make Chiquita "a more consumer- and marketing-centric organization." At P&G his titles included vice-president of global and U.S. snacks and food products, president of P&G Mexico, and president of P&G Brazil. Mr. Aguirre sits on the board of Univision Communications.
 
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