José Behar

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EMI Latin
Los Angeles, CA

The most powerful Latin music executive in Los Angeles, Mr. Behar began his career by working in the mailroom of A&M Records. Under his charge, EMI Latin has grown into the nationís second-largest Latin music label, with net earnings increasing by 800 percent to $108 million. As a pioneer marketer for the U.S. Hispanic audience, he has worked with such artists as Selena and Jon Secada. He recently signed world welterweight boxing champion Oscar De La Hoya to an exclusive multi-year recording contract.
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