Tuesday, May 21, 2013
Richard E. Rivera
Red Lobster Restaurants
In the fiscal year 2000, Mr. Rivera helped Red Lobster, owned by Darden Restaurants Inc., to surpass the $2 billion sales mark for the first time in its 32-year history. He is credited with invigorating the company that was facing a decline in revenue when he joined the management team in 1997. This spring, Red Lobsterís executives agreed to alter its advertising campaign to increase the companyís presence on Spanish-language television.
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