Willie Escobar

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Willie Esco Sportswear
New York, NY
The first Hispanic sportswear brand had sales of $20.3 million in 1999, mostly to urban consumers. Mr. Escobar aims to bring innovative designs and high quality sportswear to fashion conscience Hispanic shoppers. To give his product line a higher profile, he plans to forge promotional ties with Hispanic musicians to make Willie Esco the brand of choice among Latin Americans and U.S. Hispanics. Getting his goods into Footlocker and Champs outlets provides a strong platform for future sales growth.