HispanicBusiness

Division to be powered by its new partner, Alternative Technology Corporation, a New York-based market research firm

Little Rock, AR--(HISPANIC PR WIRE)--May 16, 2005--In response to a rapidly growing Hispanic population, ¡Hola! Arkansas Hispanic Media Publishing Co. is opening a Hispanic market research division to be powered by its new partner, Alternative Technology Corporation, a New York-based market research firm. -- (In Arkansas, the number of people that identified themselves as Hispanics or Latino grew 337 % from the 1990 Census to Census 2000, the second largest per-capita in the nation.)

By gathering timely data from its readers, ¡Hola! Arkansas Hispanic Media Publishing Co. will assist corporations and government agencies to further target their advertising messages based on timely market specific data. “Through our established media presence in Arkansas, we represent the pulse of the emerging Hispanic community in the country,” commented Maura Lozano-Yancy, the group publisher and president of ¡Hola! Arkansas. “By combining our reader loyalty with ATC’s customized survey platform, we can provide corporations with unprecedented access to Hispanic consumers.”

The Founder and CEO of Alternative Technology Corporation, Tom Kadala, shares Lozano-Yancy’s vision. He adds, “So many entities are forced to rely on old data to make key marketing decisions on rapidly changing consumer markets. For many marketing directors this situation has become a familiar ‘catch-22’. Our patent-pending, data collection technology is designed to resolve this dilema.”

By joining forces with a premier market research house in New York that specializes in market research, ¡Hola! Arkansas plans to become the information conduit that will help companies to collect timely market-preference data on emerging Hispanic consumers.

Lozano-Yancy, said, “¡Hola! Arkansas was created to meet and surpass the objectives of promoting and strengthening collaboration, exchange and understanding among people who were born in the United States and those who have immigrated. The respect and professionalism we have achieved since our first issue in October 2000 demonstrates our commitment to serving the entire Arkansas community.”

As part of an introductory process ¡Hola! Arkansas is inviting its readers to participate in an auto preference survey printed in its last issue. Participants may also pull a copy of the survey by visiting, http://www.atcmarketing.com/files/autoeng.pdf for an English version or http://www.atcmarketing.com/files/autospa.pdf for a Spanish version.

About ¡Hola! Arkansas

¡Hola! Arkansas was founded in October 2000 as the first and premier bilingual (Spanish-English) newspaper in Arkansas. ¡Hola! Arkansas is published by ¡Hola! Arkansas Hispanic Media & Publishing Co, to help promote a stronger sense of community in Arkansas and to serve as the liaison between Arkansas’ Spanish-speaking and English-speaking communities. As a Hispanic owned media and publishing organization specializing in the Hispanic and Latino culture, ¡Hola! Arkansas reflects their rapid growth into bilingual multimedia, including print, online, radio, television, events and now, market research. For more information, visit ¡Hola! Arkansas Online at http://www.Hola-Arkansas.com.

About ATC, Inc.

ATC is a 15-year old New York based firm that offers boutique market research services to Fortune 500 and 1000 companies. As part of its ongoing commitment to identify and service new trends, ATC has recently instituted a research division for diversity marketing applications, which includes Hispanic communities nationwide. For more information, visit ATC, Inc., at http://www.ATCmarketing.com.

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