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Oscar Bumps Idol; 'Fuego en la Sangre' Still Tops with Hispanic Viewers

Feb. 26, 2009

Suzanne Heibel--HispanicBusiness.com

hispanic ratings, hispanic viewership, nielsen ratings, television ratings

Not surprising, the Academy Awards and Fuego en la Sangre hit the respective English and Spanish number one spots in regards to Hispanic Viewership. In second and third on the English language lists, with minimal amazement, were FOX's American Idol, followed by Grey's Anatomy in fourth and Barbara Walters in fifth. On the Spanish language list, Ciudad con el Angel took second followed by Tontas no van Cielo, Don Franciso Presenta We, Cristina Mon, and Rosa de Guadalupe.

A big night at the Oscars came for Spanish actress Penelope Cruz, who won best supporting actress for her role as Maria Elena in the Woody Allen film Vicky Christina Barcelona. Cruz plays the ex-wife of a painter, played by Spanish actor Javier Bardem, which whom two foreign friends are simultaneously involved with. Other cast members include Allen's muse Scarlett Johansson and The Prestige actress Rebecca Hall.

Interviews with the Jonas Brothers, along with Oscar nominee Anne Hathaway, launched Barbara Walters' usually modest ratings to the number four most-watched English program by Hispanic viewers. The Jonas boys, who are teen sensations amongst the ranks of Miley Cyrus, discussed their purity bracelets, growing up Christian, and their potential lives post teeny-bopper stardom. Hathaway talked with Walters about her normal childhood, abstaining from cocaine at a college party--which she claims is why she ditches the party scene--and her ten-year life goals, which include children, love, and travelling Asia.

On American Idol Tuesday, twelve of the final thirty-six contestants were given about a minute and a half to perform a song that ever made the Billboard top 100 list. On Idol Wednesday the results were announced after the twelve contestants sang a Jason Mraz song as a group. A record 24 million votes were cast by American viewers which in the gave Alexis Grace, Danny Gokey, and Michael Sarver victory, leaving the other 9 contestants to fight next week for a slim chance of going through to the next round.

The ratings for the week of February 16-22 were as follows:

Spanish-Language Shows
1. FUEGO EN LA SANGRE M-F,UNI,24.7
2. CUIDADO CON EL ANGEL M-F,UNI,21.1
3. TONTAS NO VAN CIELO M-F,UNI,18.4
4. DON FRANCISCO PRESENTA WE,UNI,16.7
5. CRISTINA MON,UNI,16.5
6. ROSA DE GUADALUPE THU-FRI,UNI,16.1
7. AQUI Y AHORA TUE,UNI,15.9
8. GRAN ESTRENO 2/22(S)-02/22/2009,UNI,15.3
9. SABADO GIGANTE SAT,UNI,12.2
10. QUIEN TIENE RAZON? EE SUN,UNI,10.3

English-Language Shows
1. ACADEMY AWARDS(S)-02/22/2009,ABC,12.9
2. OSCAR'S RED CARPET 2009(S)-02/22/2009,ABC,8.2
3. AMERICAN IDOL-TUESDAY,FOX,6.5
4. AMERICAN IDOL-WEDNESDAY,FOX,6.3
5. GREY'S ANATOMY-THU 9PM,ABC,4.5
6. BARBARA WALTERS SP-2/22(S)-02/22/2009,ABC,4.0
7. PRIVATE PRACTICE,ABC,3.6
7. MENTALIST, THE,CBS,3.6
9. LIE TO ME,FOX,3.5
10. CSI,CBS,3.3

The previous TV ratings are based on Hispanic viewership. Nielsen's ratings include viewers who watched the program while it aired and those who viewed the shows via digital video recorder within 24 hours of their airing. Nielsen says that the Hispanic TV audience represents more than 11.63 million television households in the United States. The rating is the percentage of households watching a TV program out of the potential audience of 11.63 million households.



Source: HispanicBusiness.com (c) 2009. All rights reserved.


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