2013 Media Report Graphic

Networks Vie for U.S. Hispanic
TV Viewers

December 5, 2013

Michael Caplinger

Univision remains the dominant force in the crowded U.S. Hispanic television market in 2013. The network, owned by Broadcasting Media Partners, had an impressive 13.5 rating and 3.2 million viewers in September, according to audience measurement company Nielsen.

Those figures dwarf NBC Universal’s Telemundo, which came in at No. 2 with a 5.1 rating and 1.1 million viewers.

The top three in the ratings, however, dropped significantly from the same time period last year. Univision had a 14.5 rating and 3.3 million viewers in September 2012. Telemundo was down from a 5.5 rating with 1.2 million viewers, and No. 3 NBC dropped from a 3.1 rating and 651,000 viewers in 2012 to a 2.8 rating and 634,000 viewers in 2013.

Who is stepping up to take some of these viewers this year? The answers can be found at the bottom of the TV Network Viewership and Spanish-language Cable Networks charts. CBS, ABC, Estrella TV and CW Network all saw increases in ratings, viewers or both from September 2012 to September 2013, and cable networks Galavision, Discovery en Espanol, Fox Deportes and ESPN Deportes all showed increases this year as well.

The most impressive jump was made by CBS, which went from the No. 6 spot in 2012 (1.8 rating, 355,000 viewers) to the No. 5 spot this year with a 2.0 rating and 447,000 viewers, a 25.9 percent increase.

There is no mistaking that Univision is still the clear No. 1 when it comes to U.S. Hispanic viewership, but keep an eye on some of the other networks. They appear to be headed in the right direction.

Source: HispanicBusiness.com (c) 2013. All rights reserved.

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