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SBS, Entravision Make Moves in Hispanic Radio Market

December 5, 2013

Michael Caplinger

There was some movement at the top in the U.S. Spanish-language radio market in the third quarter of 2013, with a new company claiming the overall No. 1 spot and another moving onto the list with not one, but two new stations in the top 10.

Spanish Broadcasting System now boasts the top two Spanish-language radio stations in the country. Its KLAX has moved to the No. 1 spot in the largest U.S. Hispanic market of Los Angeles, replacing Univision’s KLVE, according to figures released by Nielsen.

Meanwhile its WSKQ in New York holds onto the No. 2 spot, pairing with KLAX to give SBS bragging rights for now.

Another company, Entravision, placed two of its stations — KLYY in Riverside, Calif., and KLNZ in Phoenix — on the list. California-based Entravision, Univision’s largest affiliate, didn’t have any stations in the top 10 for the same time period in 2012.

Univision continues to dominate the overall list, however. The New York-based company is still represented by six stations, even with KLVE being replaced.

Top 10 Spanish Language Radio Stations Chart

Source: HispanicBusiness.com (c) 2013. All rights reserved.



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