The companies that appear on the HispanicBusiness 2013 Best Companies for Diversity list are not there by accident. These are the companies that, time and time again, you will find winning diversity awards and being recognized for their efforts to promote and provide a diverse workplace. And for the most part, the 2013 list has some very familiar names from our past Best Companies indexes.
Companies on the list are ranked in five broad categories: board and leadership, recruitment, retention and promotion, marketing and community outreach, and supplier diversity. We look for companies that are not only well represented in personnel by Hispanics, but that make an ongoing effort to hire, retain and promote individuals from minority groups.
Outreach efforts to Hispanic consumers as well as involvement in philanthropic services that benefit minority groups also score well. Finally, and perhaps most importantly, a concentrated effort, with sound results, of promoting and pursuing supplier diversity is critical.
Utilities, communications firms and financial institutions performed very well in the rankings. AT&T moved back into the top spot this year, followed by Sempra Energy and Southern California Edison. Last years No. 1 company, PG&E dipped to the No. 4 slot.
One of the biggest movers this time around was our No. 5 company, Freddie Mac, making the jump all the way from No. 17 last year. The Federal Home Loan Mortgage Corp. better known as Freddie Mac scored very high in the marketing and community outreach and the supplier diversity categories.
Rounding out the top 10 were Verizon Communications, Marriott, Union Bank, Comcast and Comerica Bank.
Wells Fargo made a triumphant return to the list after being gone for a couple of years, showing up at No. 13. The San Francisco-based financial giant scored consistently well across all categories this year, showing up in the top 40 percent of four of the five fields and in the top 20 percent of the diversity recruitment field.
Toyota led the pack in the automotive industry, coming in at the No. 18 position and moving up six spots from last year. General Motors (No. 29), Ford (No. 38) and Chrysler, reappearing this year at No. 46, also made the list.
PepsiCo was at the top of the food and beverage industry, placing at a solid No. 11 and moving up from No. 18 last year. Coca-Cola (No. 17), General Mills (No. 21), Darden Restaurants (No. 23), McDonalds (No. 27) and Kellogg (No. 35) also made the list and ensured that this broad industry was well represented.
The hospitality industry had solid representation as well. Led by Marriott International at No. 7, the category was rounded out by Hilton Worldwide (No. 16), MGM Resorts International (No. 22) and Hyatt Hotels (No. 40).
It should be noted that every company in our ranking is on the short list of companies that progressively and actively promote workplace diversity. Whether ranked No. 1 or No. 50, these companies are the ones to look to when considering not only a career, but places to engage with as a business-owner or consumer.