Advocate, Mentor & Catalyst
Hispanic Business magazine readers talk about the magazine´s
impact on society and their careers.
Every magazine attracts its own community. In the case of
Hispanic Business, readers from different industries
and regions come together with the magazine because of a common
interest in one ideal: economic success. Playing the roles
of statistician, promoter, and critic of the Hispanic market,
the publication attracts a motley selection of personalities,
political agendas, and fascinating stories that deal with
this theme. Arizona Congressman Ed Pastor sums it up by calling
Hispanic Business "an advocate and a mentor,"
as well as "a catalyst in bringing about increased economic
The comments from prominent readers on this page cite the
magazine's expertise in hard data, but above all they mention
its power to provide role models for success. From activists
to CEOs, educators to athletes, people join the Hispanic
Business community to share a little "I-can-do-it-too"
Hispanic Business broadcasts the key message of "Growth,
Growth, and Growth" in the Hispanic business community.
I find it a very credible resource that I read on a regular
Segment Executive of Market Development, IBM Corp.
Through a combination of solid reporting and insightful commentary,
Hispanic Business keeps the U.S. Hispanic small business
community on the cutting edge.
Administrator, U.S. Small Business Administration
Hispanic Business has covered every important transition
in the Hispanic economy, and has well documented our evolution
from promises to performance. Congratulations on 20 stellar
CEO, US WEST
As the ranking Democratic member of the Small Business Committee
in the U.S. House of Representatives, I find Hispanic Business
an invaluable resource.
U.S. Congresswoman, New York
Hispanic Business is a must read. It's unique perspective
on the surging Hispanic business community as well as its
coverage of those major U.S. corporations seeking to do business
with our market is of special interest.
Daniel D. Villanueva
Chairman, Bastion Capital
In every respect, the journal for Hispanic entrepreneurs
foretold the economic opportunities and trends. As a member
of Congress, I relied on Hispanic Business' forecasting
as a viable tool for budget and appropriations decisions.
Esteban E. Torres
Former U.S. Congressman, California
Jesus Chavarria is not only a pioneer in the U.S. Hispanic
media industry - he was Hispanic long before being Hispanic
was cool. Hispanic Business continues to play a major
role in helping to empower our communities politically and
Assistant Vice-President, The Coca-Cola Co.
In many ways, [Hispanic Business] is the collective
brochure of all Latino businesses trying to do business with
Serafin U. Mariel
CEO, New York National Bank
Hispanic Business is as important to my business life
as The Wall Street Journal. Hispanic Business
continues to play a major role in the progress of Hispanic
companies, and therefore, in the careers of people like me
who manage such businesses.
CEO, Mexican Industries in Michigan Inc.
In the very near future, Hispanic economic accomplishments
will become the most important and decisive impetus for our
community's progress. There is no media vehicle which chronicles
Hispanic economic trends and breakthroughs like Hispanic
President, Univision Communications
Hispanic Business provides an invaluable service by
reaching the fastest growing segment of California's small
business community -- Latino-owned businesses. If you are
interested in this dynamic community, this is your magazine.
U.S. Congresswoman, California
Hispanic Business has performed an invaluable service,
and we hope the publishers will continue to do so.
President, The Bravo Group
Few words in the lexicon of business mean as much as growth.
Within the pages of Hispanic Business, the growth of
our community has been well documented.
Secretary of Energy
Hispanic Business has played an indispensable role
in the history of Latino industry, not only as an official
witness and statistician but also as a primary proponent.
The publication is a virtual roadmap for anyone interested
in our market.
Raul Alarcon Jr.
CEO, Spanish Broadcasting System Inc.
Jesus and the magazine have been integral to my professional
and personal life. It is only within the last 10 to 15 years
that corporations have recognized the power of the Hispanic
dollar. Without a doubt, Hispanic Business has been
instrumental in growing this awareness.
John C. Guerra Jr.
Vice-President of Corporate Affairs, AT&T
National President, HISPA
The U.S. Hispanic economy has been exploding in recent years,
and Hispanic Business has prophesized and tracked our
emergence. Your efforts will be recorded in history.
CEO, Cordoba Corp.
The United States Hispanic Chamber of Commerce, in celebrating
its own 20th anniversary, celebrates the success
of Hispanic Business.
CEO, United States Hispanic Chamber of Commerce
Do you need an example of a hard-working successful American?
Look no further than the pages of Hispanic Business,
whose profiles detail dreams, setbacks, capital-raising strategies,
and determination, all traits which confront any individual
in the business world.
Vice-President of Corporate Relations, Anheuser-Busch Cos.
Hispanic Business underscores the dynamic growth of
Hispanic businesses, the power of the Hispanic market, and
the many achievements of the Hispanic community.
Harriet R. Michel
President, National Minority Supplier Development Council
Congratulations to Jesus Chavarria and his wonderful staff
at Hispanic Business. As one of the earliest subscribers,
I can attest to its significance and role in academic circles
and American business. The magazine developed a positive image
for Hispanic entrepreneurs and generated spirited interest
among Latino youth to study business and finance.
Director, Smithsonian Center for Latino Initiatives
Having provided much of the research material for the first
issue [April 1979] while deputy director of the Office of
Minority Business Enterprise, I am proud of the quality and
maturity of the magazine. ¡Que viva Hispanic Business!
COO, Southern California Association of Governments
From a publishing perspective, it has been very exciting
to witness the evolution of Hispanic Business. Throughout
the years, the writing has become sharper and more focused,
the content more insightful, and the layout much more striking
and innovative. In addition, as a Hispanic female executive,
I want to commend Hispanic Business for its extensive
coverage of women in the business world.
Hispanic Business has given Latino students visible
role models to emulate. Congratulations on your 20th
Sara Martinez Tucker
CEO, Hispanic Scholarship Fund
While covering a diversity of issues, Hispanic Business
had empowered Latino entrepreneurs with the most important
tool of all: Information.
President, Borough of the Bronx
The Hispanic community should be inspired by the accomplishments
of the people whose successes [Hispanic Business] reports.
As we see Hispanics featured in your publication, we take
pride in the outstanding progress Hispanic professionals have
made in the U.S. over the past 20 years.
Patricia Diaz Dennis
Senior Vice-President, SBC Communications Inc.
Congratulations to Hispanic Business on your 20th
anniversary. Everyone at Radio Unica applauds your accomplishments!
Joaquin F. Blaya
CEO, Radio Unica Corp.
Hispanic Business gives policymakers and business
decision-makers keen insights into the Hispanic market, and
introduces them to the players.
Secretary of the Army
Our community has grown in expertise and resources, but we
are still striving for recognition and responsible positions.
Hispanic Business makes those efforts toward true representation
Anita Perez Ferguson
President, National Women´s Political Caucus
The reporting in Hispanic Business has shown me successful
Hispanics who have impacted the U.S. economy, and it has provided
me with role models and mentors.
CEO, Greenberg Traurig, Attorneys at Law
The Hispanic economy in the United States has expanded in
a great degree when the government provided the small business
community with affirmative action and set-aside programs.
Today's economy provides even greater opportunities for Hispanic
businesses to expand. Hispanic Business, acting as
an advocate and a mentor, has been a catalyst in bringing
about increased economic opportunities.
U.S. Congressman, Arizona
Hispanic Business has validated the important contribution
and impact that the Hispanic community has represented to
society as a whole. It has served to lift up its audience
and break barriers and stereotypes which prevent progress.
Hector V. Barreto
Chairman, Latin Business Association
During the last 20 years, many Hispanics have made the difficult
trek northward, leaving their homeland for the chance to share
in the "American dream." Hispanic Business
has aided this process by providing a wealth of business information.
The reportage has enabled me to make new business contacts
and keep track of existing ones.
Eduardo J. Padron
District President, Miami-Dade Community College
Hispanic Business´ vivid snapshots of can-do spirit
are an inspiration for contemporary readers and an invaluable
resource for future researchers. As the economy changes at
dizzying speeds, we will count on Hispanic Business
to provide information and analyses for the next 20 years
Antonio R. Villaraigosa
Speaker of the California Assembly
Since its inception, the magazine has offered the most pertinent
information for the Latino professional. After 20 years, I
continue to be impressed by Hispanic Business.
Jose I. Lozano
Publisher, La Opinion
Hispanic Business has always been at the vanguard,
informing new entrepreneurs of what's happening in the business
world. The simplicity of your [journalistic] style makes it
easy for everyone to understand your message and maximize
the learning experience.
Jose "Cheo" Rivera
Chairman, Republican National Hispanic Assembly
Since its first issue, the magazine has strove to position
Hispanic businessmen and women in the most positive light.
In an age when the general media portrays the Hispanic community
unfavorably, it nice to know that there are publications like
Hispanic Business that inform this country of the enormous
economic contributions Hispanics make.
Chairman, United States Hispanic Chamber of Commerce
Clearly, Hispanic Business is an important vehicle
for bringing news about the strength of the Hispanic economy
to the public. I personally look forward to reading the "Market
Watch" columns each month. Congratulations on 20 outstanding
years. Best wishes for 20 more.
CEO, The Vincam Group
By recognizing our contributions, [Hispanic Business]
has made it possible for us to define ourselves as a vibrant
force in the American economy and offer each other encouragement.
Happy 20th Anniversary!
Diana L. Vargas
General Manager, KTTV Fox 11
Hispanic Business has been instrumental in showcasing
relevant issues and strengthening the ties within our communities.
I believe we are now a more tightly knit group with common
goals and visions.
President, Hispanic Support Organization of Bell Atlantic
Since we can't be everywhere all the time, we lean on Hispanic
Business to highlight trends and issues that impact the
Director of Corporate Relations, Coors Brewing Co.
As I celebrate this year my 25th year as an elected official
in this nation, I congratulate Hispanic Business' success
over the past 20 years. ¡Adelante!
Jose E. Serrano
U.S. Congressman, New York
For many of us in the [media] industry, Hispanic Business
has played a key role in documenting the trends, changes,
and key players in the marketplace. If your first 20 years
are any indication of your future success, you are headed
down a golden path.
President, Radio Unica Corp.
Hispanic Business has played an important role in
our understanding the significance of Latino purchasing power
in the United States.
Executive Director, Congressional Hispanic Caucus Institute
Through the years, Hispanic Business has served not
only as a chronicler, historian, and facilitator, but also
as the reflection of our individual and collective socio-economic
aspirations and progress.
Ana Maria Fernandez Haar
CEO, The IAC Group Inc.
For the last 20 years, our Hispanic youth [have] had a professional
periodical they could turn to which was filled with countless
Hispanic success stories. I must confess that even now, at
58 years of age, I still get thrills from reading about the
innovations and creativity of Hispanics.
Director, U.S. Marshal Service
The publication is read by Corporate America and it gives
us the incentive to keep striving for the best. Happy Anniversary
Lucia de Garcia
CEO, Elan International Inc.
Both the economic impact and voter effect of Hispanics in
the U.S. was finally discovered by the rest of America, thanks
in large part to Hispanic Business.
Humberto S. Lopez
President, HSL Properties
Hispanic Business has become my primary source of
information for trends and leaders in the Hispanic community.
CEO, Joint Venture: Silicon Valley Network
Having a publication dedicated to inform, comment, and foster
the importance of the growing U.S. Hispanic marketplace has
certainly lent credibility as well as awareness to our 30-million-plus
presence in this country. Hispanic Business has been
a leading publication in [this] field.
President, Caballero Spanish Media Inc.
As Hispanic influence has grown, Hispanic Business
has served as the prime provider of facts and information
for all of us to plan strategies and evaluate our progress.
Jane L. Delgado
CEO, National Coalition of Hispanic Health & Human Services
Hispanic Business has been an invaluable tool in my
work as California Secretary of Health and Welfare, as director
of the California Employment Development Department, as well
as for my current position in the California State University
system. It has provided timely information, both factual and
Douglas X. Patiño
Vice-Chancellor, California State University
In the last couple of years I have witnessed a greater number
of advertising campaigns aimed at Latinos, more products tailored
to Latino tastes, and a surge in written media for the Latino
population. Hispanic Business magazine has been part
of this movement to provide more information to Latinos about
Associate Professor, San Francisco State University
The publication has done an outstanding job covering the
U.S. Hispanic economy.
CEO, Supreme International Corp.
Although I'm only 22 years old and beginning my adult life,
I'm proud to have represented the Hispanic heritage in my
family at Nagano, Japan 1998. The recognition that you gave
me in Hispanic Business was one of the highlights of
Member, U.S. Olympic Speed Skating Team
With significant starts and stops over the last 20 years,
the U.S. Hispanic economy is dramatically improving. Mainstream
business has noticed this trend thanks to business magazines,
especially Hispanic Business, which has been at the
forefront of documenting these gains and spurring further
President, University of Missouri System
Hispanic Business is an integral part of the Hispanic
community and U.S. society because it is hard-hitting, has
great research, and is not afraid of confronting the issues
that affect the Hispanic community today.
Executive Vice-President, AFL-CIO
Reading Hispanic Business on a regular basis keeps
me updated on all issues relevant to the Hispanic market.
CEO, Zubi Advertising
It is impossible to fully evaluate the reach and effectiveness
of Hispanic Business in facilitating the development
of our Hispanic entrepreneurial environment and in solidifying
our identity as important contributors to national and international
enterprise. It is, however, evident that Hispanic business
people everywhere are thankful Hispanic Business exists.
Director, Arte Publico Press
Hispanic Business has been very positive for both
my business and my career. The ranking of the 100 Fastest-Growing
Companies and the 500 largest Hispanic companies have been
valuable marketing tools.
CEO, Harvard Manufacturing Texas