News Column


September 3, 2014

Smartphones have emerged as an important growth driver for India's

$4 billion e-commerce sector, according to Accel Partners. Proliferation of cheap handsets has made it easy for people to hunt for products in online stores. In the case of online retailer Flipkart, mobile phone visits jumped 200 percent in one year. Its competitor eBay India received around 35 percent traffic through mobile phones. On an average day, mobile phone users buy a product every 27 seconds online. For Snapdeal of Delhi, its revenue from mobile phone users has grown from five percent in early 2013 to 60 percent now. In the case of B2B marketplace TradeIndia, over 30 percent of its traffic comes from mobility devices. According to Accel Partners, shopping through mobile phones, which grew 800 percent in 2013, is expected to clock a compounded annual growth rate of 150 percent till 2016.

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Source: Indian Business Insight

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