London - Doro, the global leader in mobile devices for the growing population of seniors has further expanded its portfolio with the addition of the Doro Liberto 820 smartphone. This handset is designed for seniors who want to enjoy the benefits of a smartphone - but may need some additional support, patience or encouragement on their journey of discovery.
Created with an intuitive coaching feature embedded into all core applications the device allows the user to learn more as they journey into a world of apps. It empowers them to build their confidence and become more engaged at their own pace. This is achieved by providing helpful advice, easy set-up assistance and suggestions of more things to experience.
Chris Millington, UK and Ireland Managing Director at Doro commented on the expansion of the firm's mobile portfolio: "Our new smartphone is ideal for the growing number of seniors who want to embark upon their digital journey - but don't want to feel a burden by relying on busy family members for help and advice. The introduction of our new coaching function means that for the first time, Doro users will be able to take their time, learn at their own pace and have a companion that helps them get the most from their mobile. Doro Liberto products are all about empowering, enabling and liberating - this new smartphone is the very best example of our philosophy."
The Doro Liberto 820 comes with a suite of remote device management tools called My Doro Manager. These are geared towards seamlessly delivering an easier set up, fuss-free configuration and ongoing management of the device. My Doro Manager consists of two elements: a tutorial application within the device and a unique third-party 'Helper' app.
Helpers are designated family members or friends who will be able to offer remote assistance to the user once invited. Help will come in the form of configuring certain settings such as volume level and screen brightness. Furthermore, nominated Helpers are able to recommend certain apps to the user and offer support in learning how to use them. The device's status and usage patterns can also be used to determine if the user needs a little more support with certain tasks or functions.
The Doro Liberto 820 is fully Google certified meaning the user can access over 1.2 million apps from Google Play, opening up an exciting world of digital fun. Doro has also included a selection of recommended apps, which can be easily chosen via the management suite to help users enjoy their phones more from the beginning.
Doro's ergonomic slim design of this phone takes the user's changing needs and preferences fully into account. It is the first smart device to integrate an assistance button on the underside - a design feature first introduced by Doro into its feature phones and part of its core DNA. The company's recent user studies show that seniors desire this feature on smart devices too. This, along with ICE contacts and the My Doro Manager tool bring a whole new level of reassurance and security for the user.
Physical operation keys provide better feedback for easier, direct access to: switching the device on/off, taking a photo, adjusting the volume, navigating the menu system, returning to the home screen and back function. Backlit, high-contrast keys make operation visually clearer and easier. The device offers an ultra simple mode and options for very large text. The phone comes with a raised frame around the screen to protect the glass when positioned face down - making it more scratchproof and durable than others. The rear of the device has soft-touch coating for easier and more comfortable handling.
Additional important design elements include a large and bright touchscreen, 8MP video camera, GPS, Bluetooth connectivity, simplified menus, HD voice and hearing aid compatibility.
Chris Millington concluded: "Today, smartphones are generally targeted towards teenagers through to early middle-aged users. Differentiation is often dictated by function, for example - specific apps, waterproof design or even size. This means that the needs of seniors are totally overlooked. We continue to bridge the digital divide by bringing devices to market specifically designed for this important customer segment. It is our vision to become the preferred technology companion brand for this group by offering products and services that enrich their everyday lives. My vision is that our senior family members begin to love technology and surprise us all with their desire to discover and do more."
Notes to editors
The Doro Liberto 820 has been launched internationally at the IFA trade show in Berlin, Germany.
Further details of retail and network partners for both UK and Ireland will be announced in the autumn.
Built on Android 4.4 (KitKat).
Full technical specification, review units, product demonstrations and imagery available.
Please contact the Doro press office at Fire PR: firstname.lastname@example.org / +44(0)7872500 831+44(0)7872500 831
Doro AB is a Swedish public company formed in 1974. It released its pioneering 'easy-to-use' mobile phone in 2007 and today is the global market-leader within the category. Doro products and solutions are available in more than thirty countries spanning five continents. These include; mobile phones and smart devices, applications and software, fixed line telephony, telecare and mobile health solutions. Doro removes barriers to adoption of new technologies and holds numerous international awards in recognition of its product designs and innovations. Doro shares are quoted on the Nasdaq OMX Stockholm exchange, Nordic List, Small Companies. Net sales of SEK 1,142.5 million (EUR 128.9 million) were reported for 2013. www.doro.comCallSend SMSAdd to SkypeYou'll need Skype CreditFree via Skype