xAd, the global location marketplace, today announced that it has raised
"Our technology continues to push the limits of what's possible in mobile advertising, and the world is just starting to understand the immense power of location-based ad targeting," said Dipanshu "D" Sharma, CEO at xAd. "We have built the industry's leading location-based advertising technology platform, and our rapid business acceleration has been a direct result of the performance that we are able to generate for our SMB, mid-market, and agency customers."
Throughout the last year, the company has invested aggressively in product innovation. In April, xAd launched Footprints™, the industry's first visualization platform for real-time mobile location targeting, store visitation information, insights and measurement solutions. The Footprints™ product is revolutionary in that it enables brands to evaluate location behaviors for themselves, as they happen, by store, brand or other points of interest, thus allowing for more immediate and informed advertising decisions.
In 2013, xAd became the first US-based hyper-local mobile advertising technology platform to expand globally into several international markets. With enough self-generated profit to fuel its ongoing geographic expansion and product leadership, xAd has no immediate plans for the recent funding. However, the company continually evaluates strategic acquisitions that have potential to further strengthen its market leadership and global scale.
"IVP is in the business of financing innovative technology companies that are leaders in rapidly-emerging markets," said
xAd is the global location marketplace bringing together buyers and sellers with ad targeting solutions focused on driving in-store traffic and sales. The company is uniquely focused on capturing in-store visitation behaviors for ad targeting, insights, and measurement solutions. The first to visualize real-time foot traffic, xAd customers include 1.5 million advertisers - including direct brand relationships, agencies, ad networks, and other demand side media companies. Connect with xAd at http://www.xad.com, Facebook, Twitter and
Read the full story at http://www.prweb.com/releases/2014/9/prweb12143394.htm
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