News Column

United States : Verizon Digital Media Services Launches Tailored Solutions for Media and Entertainment Industry

September 4, 2014

Embarking on an initiative to offer tailored solutions for the media and entertainment industry, Verizon Digital Media Services introduces its global end-to-end broadcast solution as the first of several offerings targeted to the industry.

As broadcasters quickly extend their broadcast capabilities to IP-driven televisions, tablets, game consoles and other devices, Verizon Digital Media Services provides the tools necessary to quickly and cost-effectively launch a premium multi-platform TV Everywhere service. Verizon Digital Media Services' service removes the complexities that often accompany other solutions while addressing the requirements of broadcasters across many segments of the media and entertainment industry.

"Verizon Digital Media Services delivers a solution with a single point of accountability and an industry-leading service level agreement that simplifies even the most complex technical equations for our customers, moving them from the conventional to the exceptional, said Chris Carey, chief product officer at Verizon Digital Media Services. "The must-have features for broadcasters, ranging from content management to device-aware delivery, are included in our broadcast solution.

Handling content from ingest to end-user experience, this broadcast solution includes encode, storage and delivery services while delivering optimized playout to any media device. Intelligent device awareness technology, combined with an industry-leading global content delivery network, ensures an optimum broadcast experience for end-users on any device, anywhere in the world.

For broadcasters who manage affiliates' local programming and advertising, Verizon Digital Media Services significantly simplifies the challenges of regional syndication. Broadcast schedule integration and feed-sharing allow local insertion of content without recreating, re-encoding and redistributing the entire national broadcast feed, resulting in significant cost savings.

With broadcasters needs in mind, Verizon Digital Media Services broadcast solution also features: A single video format for universal playback. Server side dynamic ad insertion. Device-aware media delivery. Playback analytics and reporting. User authentication. Simplified, per-hour pricing, including encoding, delivery and storage. Content management and digital rights management capabilities.

By integrating these necessary but intricate functions into the broadcast solution, Verizon Digital Media Services manages both the complex metadata workflows while providing encryption capabilities. The broadcast solution's flexibility enables customers to launch TV Everywhere services much faster -- in weeks, rather than months.

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Source: TendersInfo (India)

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