News Column

Sony Announces the New QX1 and QX30 - Two Innovative Lens-style Cameras for Mobile Devices – Available for Preorder at Adorama

September 4, 2014

New York, NY (PRWEB) September 04, 2014

Adorama, one of the world's largest photography, video, imaging and electronics retailers, is now offering for preorder the brand new Sonyฎ QX1 and QX30 smartphone- or tablet-attachable lens-style cameras:

The Sony QX1 is a game-changer that adds versatility to mobile device picture taking. A year after Sony released its first totally innovative, self-contained lens-style camera, the QX1 is able to shoot using any of Sony's full line of E-mount lenses. Featuring a 20.1 megapixel APS-C-sized Exmor CMOS sensor and Bionz X processor, the QX1 includes such high-end features as RAW image capture, a pop-up flash and Superior Auto Mode. In fact, the QX1 is comparable with the recently discontinued Sony Alpha A5000.

The new Sony QX30 is the latest addition to the new category of zoom lens and sensor cameras, allowing smartphone and tablet users to get 30x closer and instantly share pictures online. It boasts an enhanced, back-illuminated 20.1 megapixel 1/2.3" Exmor Rฎ CMOS image sensor, capturing higher image quality photos even in low light. Like its predecessor, the QX30 clips to a smartphone or can be held in hand, offering slick features like auto adjust and stabilization for perfect picture taking.

Sony QX30 and QX1 Common Feature Highlights

   •  20.1MP Exmor HD CMOS sensor (23.5x15.6mm)

   •  ISO range 100-16000

   •  2.5fps (3.5fps with fixed exposure)

   •  25-area contrast AF

   •  30-1/4000 sec shutter speed range

   •  1200-zone metering

   •  1080/30p HD video at 16Mbps, MP4 format

   •  Stereo sound

   •  Optical image stabilization

   •  Wi-Fi, NFC connectivity

   •  Built-in flash Industry Expert Mason Resnick Takes a "First Look" at the New Sony QX30 and QX1

Adorama Learning Center'sMason Resnick, a digital imaging expert, is one of the first to review the new Sony QX lens cameras. An excerpt from Mason's "First Look" review: "The Sony QX30 looks like a lens, but includes its own 20MP digital camera with a 30x zoom range of 25-750mm (35mm equivalent), upping the ante in both resolution and optics over its predecessor. The Exmor R CMOS sensor measures 1/2.3" (7.82mm) and offers an ISO range of 80-3200, boostable to 12,800. […] Both of Sony's new Lens-style cameras represent further refinements in an innovative, if not quickly adopted, concept in an attempt to capitalize on the meteoric growth in smart phone popularity, and these new models represent a big step in expanding their utility as photographic tools." Read more at: Pricing and Availability

Adorama is now taking orders for the Sony QX1 and QX30 in the following configurations and price options:

   •  Sony QX1 - $398.00

   •  Sony QX30 - $348.00

   •  Protective case with shoulder strap (ISOLCJQXA) - $78.00

   •  Football mount for lens cameras (ISOVCTQHM1) - $98.00

Visit to pre-order the Sony DSC QX1 and QX30 today. Orders are filled on a first-come, first-serve basis. Credit cards are not charged until the product is shipped.

For more information, please visit or the Adorama store, located at 42 West 18th Street in Manhattan.

ADORAMA: More Than a Camera Store

Adorama is more than a camera store – it's one of the world's largest photography, video, imaging and electronics retailers. Serving customers for more than 35 years, Adorama has grown from its flagship NYC store to include the leading online destination for photography, video and consumer electronics. Adorama's vast product offerings encompass home entertainment, mobile computing, and professional video and audio, while its services include an in-house photo lab, AdoramaPix, pro equipment rental at Adorama Rental Company, and the award-winning Adorama Learning Center, which offers free education for photographers in online channels such as the popular Adorama TV.

Adorama is listed as one of the top five electronics retailers by Consumer Reports, "Best of the Web" by, Internet Retailers Top 100, and is the official Electronics Retailer of the NY Giants.

Read the full story at

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Source: PR Web

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