News Column

Molson Canadian Altered States Concert Series puts music lovers in the wrong place at the right time

September 4, 2014





TORONTO, Sept. 4, 2014 /CNW/ - Molson Canadian is altering the live music experience by giving music fans a chance to see some of Canada's biggest acts in some of the most unexpected settings.

The Altered States Concert Series presented by Molson Canadian, in partnership with Noisey (VICE's Music Channel), kicked off with a performance by Metric and Mac DeMarco at the historic Victoria Pavilion in Calgary. The concert put the acts at the heart of a venue known more for its livestock than live music.

Now, music fans can win tickets to two upcoming Altered States concerts this September featuring bands Death From Above 1979 at a legendary Toronto landmark and electro-funk favourite, Chromeo and A-Trak at an old shipyard in Montreal. 

The concerts are so exclusive that tickets cannot be purchased, only won. Those who win tickets will be the only ones to learn event venues and dates.

"The Altered States Concert Series delivers a music experience unlike any other in the unlikeliest of places," says Sadie McCann, Assistant Marketing Manager for Molson Canadian. "The few lucky attendees are used to seeing their favourite bands in conventional concert venues but now Molson Canadian is giving fans the chance to experience music in wildly unexpected places – like a cattle ring on the Stampede grounds."

How to win

One way to win exclusive access to an Altered States concert is through social media:

•Facebook (www.facebook.com/MolsonCanadian) – followers watch for Altered States posts that ask for their wickedest live music moment. When they see it, they must post a photo in the comments section. If Molson Canadian responds they will be on their way to one of the most unexpected concerts of the year. •Instagram (@mymolsoncanadian) – followers post a picture at their next live show, hashtag it with #THISISLIVE and tag it with @mymolsoncanadian for a chance to win. •Twitter (@molson_canadian) – followers post a picture at their next live show, hashtag it with #THISISLIVE and tag it with @molson_canadian for a chance to win.

For more information about the Altered States Concert Series, and who is eligible to win, please visit www.molsoncanadian.ca/live.

About Molson Coors Canada

Molson Coors Canada is the Canadian division of Molson Coors Brewing Company, a global brewer with operations in Canada, the U.S., the U.K. and Asia. The company proudly offers some of the most popular brands in Canada with an award-winning brand portfolio that includes Molson Canadian, Coors Light, Molson Export, Rickard's and Molson Canadian 67.

Molson Coors Canada employs 3,000 Canadians, operates seven breweries, including boutique breweries Creemore and Granville Island, and invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Coors Canada is committed to promoting its products and events in a responsible manner as part of an active, healthy lifestyle.

About Noisey

VICE started Noisey back in 2011, criss-crossing the globe documenting the year in music from heavy-hitters to tiny garage bands who usually play for their girlfriends and moms. Since then, it has grown into one of the most unique and successful video-driven music sites on the planet. In 2012, Noisey teamed with YouTube as a premium content provider, and built out a series of shows that take a completely fresh take on the world of music. As an editorial resource, Noisey.com reaches millions of people a month, and has become a go-to source for weird music news, artist-sourced content, and VICE's signature offbeat coverage. Noisey throws parties and shows worldwide, hosts innovative online listening parties for new records, and produces videos for the best artists in the world, like MIA, Die Antwoord, A$AP Rocky, and the Yeah Yeah Yeahs. Noisey is more than just a music site—music is the lens with which we explore youth culture all over the world.

SOURCE MOLSON CANADIAN


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Source: Canada Newswire


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