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Sony Canada Expands Innovative Lens-style Camera Line with New Interchangeable-Lens Model and 30x Zoom Model

September 3, 2014



QX1 with Large APS-C size Exmor CMOS Sensor Compatible with Sony a Mount System*  Lenses; QX30 w/ Versatile 30x Zoom G Lens Toronto, ON, September 3, 2014 – Building on its strong history of innovation in the digital imaging market, Sony Canada has today announced two additions to their unique line of Lens-style Camera.

Designed for mobile photography enthusiasts, the new high-zoom DSC-QX30 and E-mount interchangeable-lens ILCE-QX1 models combine the power of a premium compact digital camera with the convenience and connectivity of today’s smartphones, utilizing Wi-Fi® connectivity to instantly transform a connected phone into an extremely powerful photographic tool.

The new cameras utilize the latest version of Sony’s PlayMemories Mobile™ application (version 5.0 for Android and iOS devices) to connect wirelessly to a smartphone quicker than ever, converting the bright, large LCD screen of the phone into a real-time viewfinder with the ability to frame shots, adjust zoom, release the camera shutter, start/stop video recordings and control other basic camera settings. The new app version 5.0 features an updated user-friendly interface that adds gridlines for easy image framing and a mirror mode ideal for self -portraits.

For added convenience, the app can be activated using NFC one-touch with compatible devices. Once pictures are taken, they are saved directly on both the phone and the camera, and can be shared instantly via social media or other common mobile applications.

New QX1 Interchangeable-lens Version

The new E-mount ILCE-QX1 model is the world’s first lens-style camera that gives photography enthusiasts a whole new way to take advantage of their a Mount System* lens collection.

Compatible with Sony’s growing range of E-mount lens offerings including zoom, portrait, wide-angle, macro and more, the new QX1 camera features a built-in 20.1 megapixel APS-C size Exmor CMOS sensor that grabs huge amounts of detail for landscape shots and beautiful ‘bokeh’ background defocus. It’s teamed with Sony’s advanced BIONZ X processor that now features improved area-specific noise reduction for stunning low-light images.

The unique new QX1 camera features a wealth of other premium features, including Superior Auto, RAW image shooting and a pop-up flash to brighten up portraits in backlight situation, gloomy interiors and night scenes.

New DSC-QX30 30x optical zoom Model

The new compact sized DSC-QX30 camera brings the power and versatility of a 30x optical zoom lens to mobile photographers, eliminating the frustration and poor quality commonly experienced when zooming-in using a smartphone camera. Additionally, the extensive 30x zoom is aided by Optical SteadyShot™ image stabilization to minimize camera shake throughout the zoom range. Clear Image Zoom is also available, utilizing advanced color and pattern matching technologies to allow the QX30 to reach an impressive 60x magnification digitally without sacrificing pixel count.

Awesome zoom power is matched by lock-on AF and speedy continuous shooting at up to 10fps, letting photographers capture fast-moving action with an accurately focused burst of split-second images. For video enthusiasts, the QX30 model can also shoot Full HD video at a smooth 60p frame rate at the touch of a button.

Pricing and Availability

The new QX30 and QX1 lens-style cameras will be sold for about $400 and $430, respectively. The QX30 and QX1 will be available from this October, at Sony retail stores (http://store.sony.ca/) and other authorized dealers nationwide.

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Notes to Editors:

* Requires Mount Adaptor when attached with A-mount lens Maricel Dicion NATIONAL Public Relations (On behalf of Sony Canada)

O: 416-848-1446 / M: 647-405-1636 mdicion@national.ca

Robin Powell

VP MarComm

Sony of Canada Ltd.

416-495-3701

robin_powell@sony.ca (Tony_Smith@Sony.ca) About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in audio, video, communications and information technology products for the consumer and professional markets. Sony’s market-leading connected devices include BRAVIA® 4K televisions, Sony Mobile Smartphones and Tablets, Digital SLR cameras, Action-Cam and Handycam® Camcorders along with many other innovative products that deliver a true entertainment experience.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, PlayStation gaming and online businesses; the Sony Entertainment Network (SEN) offers the ultimate destination to watch, listen, play and connect across Sony devices through one convenient account. Sony is an innovator in high-definition and 4K professional broadcast and video equipment, highlighted by the XDCAM® HD and CineAlta™ lines of cameras and camcorders, and SXRD™ and Laser light source LCD digital projectors. Sony also offers a full line of professional products for Audio, Medical, Security and Visual Imaging applications.

With headquarters in Toronto, sales offices in Vancouver and Montreal and a Whitby, Ontario distribution centre, Sony Canada employees support a network of more than 313 dealers and a number of Sony retail locations across Canada.

Sony Canada is devoted to the betterment of children, the environment, and the community. Through the Sony Canada Charitable Foundation (SCCF), Sony Canada aims to maximize its support of charitable and philanthropic organizations, including Make-A-Wish® Canada, the United Way of Canada and Earth Day Canada.



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