News Column

Ryanair's passenger numbers soar to a record high in August

September 4, 2014

EMMA HASLETT



OUTSPOKEN Ryanair boss Michael O''Leary stayed resolutely quiet yesterday as the budget airline announced record monthly traffic.


Passenger numbers grew four per cent, from 9m in August 2013 to 9.4m in the same month this year, pushing shares in the group 1.57 per cent higher yesterday to close at 7.39.


Marketing manager Kenny Jacobs attributed the rise to "improving customer service", including a less complex website, allocated seating, extra hand luggage allowance and "new family and business products".


The measures were part of a PR drive that also included a decision by O'Leary, known for his abrasive style, to stay out of the limelight.


But economic circumstances may also be a factor. Recovery is going slowly in European econo-mies, suggesting businesses are keen to keep their costs down.


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Source: City A.M. (UK)


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