Bullhorn’s annual Social Recruiting Activity Report shows shifting
global trends in sourcing and candidate behaviorSocial recruiters in North America are becoming less social: The
percentage of “power users” – recruiters who use all three major
social networks (LinkedIn, Facebook, and Twitter) to post jobs and
attract candidates – declined in the U.S. (from 12% to 9%) and Canada
(from 10% to 7%), but increased in Australia (from 11% to 13%) and
China (from 1% to 2%).
Recruiters may not love Facebook, but candidates do: With the
exception of Canada, job views (defined as a candidate clicking on a
job post on a social network to learn more) on Facebook increased in
every country Bullhorn analyzed between 2013 and 2014.
Facebook applications per job post are increasing in North America:
Although LinkedIn received nearly twice as many applications per job
post (defined as when a candidate contacts a recruiter in response to
a job post) in the U.S. as Facebook or Twitter in 2014, Facebook was
the only network in North America through which job applications
increased this year.
Recruiters for skilled industries are leveraging social networks to
find candidates: In the U.S. and Canada, the majority of jobs
posted on social networks were for the IT industry, followed by
healthcare in the U.S. and staffing/recruiting in Canada. Previous
Bullhorn studies have found the primary benefit of social recruiting
to be access to passive candidates, so this is no surprise. The top
vertical for social recruiting in the United Kingdom was oil and gas,
followed by IT.
Mobile applications through social networks are a major trend:
20% of all social recruiting-generated job applications came through
mobile in 2014. Job applications through mobile on Facebook quadrupled
between 2013 and 2014, and job applications through mobile on Twitter
BlackBerry is still in the game: For candidates applying for
jobs through social networks on mobile devices, Apple iOS was the most
commonly used operating system, representing 50% of mobile
applications on LinkedIn and 67% of mobile applications on Facebook.
However, for Twitter, 39% of mobile applications came from BlackBerry
– which led the pack for that network.
Bullhorn®, the global leader in customer relationship management (CRM)
software for the staffing and recruiting industries, today announced the
release of its annual Social Recruiting Activity Report, based on the
real usage data of 260,000 recruiters around the world leveraging the
Bullhorn Reach social recruiting product.
While 97% of U.S. recruiters used LinkedIn for social recruiting in
2014, compared to 21% using Twitter and 19% using Facebook – Facebook
was the only social network that saw any increase in share. The
percentage of U.S. recruiters using Twitter declined rather
substantially from 26% in 2013. And 71% of U.S. recruiters chose to use
only LinkedIn for sourcing candidates and posting jobs, indicating that
those who use the network are more reliant on it than ever before.
Other key findings in the report include, but are not limited to:
To download the Bullhorn 2014 Global Social Recruiting Activity Report,
please visit: http://pages.bullhorn.com/WC_14-09-03_NA_SocialReport.html?LS=Public_Relations&LSD=WC_14-09-03_NA_SocialReport
Bullhorn creates cloud-based software solutions that help recruiters put
the world to work. As the global market leader in staffing and
recruiting software, our innovations power the operations of
fast-growing start-ups up through the world’s largest staffing brands.
Headquartered in Boston, with offices in St. Louis, Richmond, Vancouver,
London, and Sydney, Bullhorn’s applicant tracking system, recruitment
customer relationship management (CRM) system, back office, and social
recruiting products serve more than 10,000 clients representing nearly
350,000 users across 150 countries.
Vinda Souza, 617-951-4319
Senior Marketing Manager