Mobile games and internet shopping are gaining momentum in
The market for mobile messaging apps is saturated with 40-50 million users because of fierce competition.
Line alone has 29 million users in
Krittee Manoleehagul, chief executive of WeChat (
He said 80% of smartphone users in
Thai people spend an average of 6.36 hours a day on their smartphones, with half the total spent on messaging apps, followed by email, shopping, games and content downloads.
GlobalWebIndex, a market research firm, said WeChat was the world's fastest-growing messaging app in the first quarter of this year, surging 1,098% from the same period in 2013.
In order to increase the user base here, WeChat is introducing a campaign inviting 15 local artists to design stickers.
Users can download the stickers free of charge from WeChat's sticker gallery.
Mr Krittee said the artists have a chance to gain public recognition in international markets through WeChat's global platform.
"We believe providing free stickers will significantly increase our user base with more adult users," he said.
WeChat's core revenue source in
For its part, Line reported 29 million users in
The company expects to reach 30 million users in
Related search: telecommunications, Line, WeChat, mobile
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