While phablets are a relatively new category of device, first picking up volume in 2012, the pressure that the category has placed on the tablet market has already been clearly observed as the growth of smaller, 7 inch tablets has begun to slow. IDC expects more consumers to shift back toward larger-sized tablets with their next purchase. However, that trend hasn't made up for the decreased shipments of smaller sizes, which has resulted in lower overall expectations for the tablet market in 2014 and beyond.
"With Apple expected to join the space in the coming weeks, we anticipate even more attention on phablets as larger screen smartphones become the new norm," said
As the Smart Connected Device market matures, and emerging markets drive more of the growth, the percentage of the market made up of phablets plus regular smartphones is expected to increase. In 2014 IDC expects smartphones to represent about 70% of the total market. By 2018 that will grow to 75.6%. While consumers in places like
"Clearly, mobile computing is a space where consumers are still trying to figure out what mix of devices and screen sizes will suit them best," said
Worldwide Smart Connected Device Forecast Shipments, Market Share, Growth, and 5-Year CAGR (units in millions)
|Tablet + 2-in-1||233.1||13.0%||6.5%||303.5||12.5%||4.7%||6.8%|
Source: IDC Worldwide Smart Connected Device Tracker,
Table Note: Figures may not be exact due to rounding
In addition to the table above, an interactive graphic illustrating worldwide smart connected device shipments over the 2014-2018 forecast period is available here. Instructions on how to embed this graphic into online news articles and social media can be found by viewing this press release on IDC.com.
About IDC Trackers
IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly excel deliverables and on-line query tools. The IDC Tracker Charts app allows users to view data charts from the most recent IDC Tracker products on their iPhone and iPad.
For more information about IDC's Worldwide Quarterly Mobile Phone Tracker, please contact
All product and company names may be trademarks or registered trademarks of their respective holders.