News Column

A sign of how far Sony has come

September 2, 2014

Ian Oxborrow

There was a time when Sony, in collaboration with Ericsson, made mobile phones so small that they would fit in a credit card holder.

I owned one myself and remember it, some time around the millennium, jangling around in my pocket along with loose change, car keys and probably a few moths.

This was the post brick-size era when having a tiny phone was cool, despite the buttons being so awkward that text messages were unintentionally littered with offensively bad grammar and spelling.

Today we find Sony without Ericsson, having bought out the mobile phone joint venture in 2011, and instead of devices that look like they were designed to fit in the hand of a young child we are blessed with big screens that beam out mind-bogglingly beautiful, crisp images.

The Xperia T3 is a strong example of how far Sony has come in the mobile sector, given that the handset fits in the mid-range segment of the market, below the company's flagship Xperia Z range.

The first thing that is noticeable is the device's weight in relation to its size it has a 5.3-inch screen, yet tips, or should that be touches, the scales at a mere 148 grams and is just 7 milimetres thick.

Then there's the quality of the display, boasting Sony's Mobile Bravia Engine and Triluminos technology.

This means, in the company's words, redder reds and bluer blues.

It's hard to disagree that there is technical wizardry going on behind those crystal-clear pictures and videos.

The Android operating system provides straightforward navigation, and the phone comes with a host of creative tools, such as Timeshift Burst, AR Effect and panorama mode, for those who like to doctor their pictures, which are taken with the 8-megapixel rear camera.

The battery life is, like the phone in general, excellent.

Although it is priced above most of its rivals at around Dh1,500, the Xperia T3 has that Sony mark of quality with its sleek, lightweight design and comfort in the hand.

It might have the brain of a mid-range smartphone, but it is blessed with the body of a flagship.

For more stories covering the world of technology, please see HispanicBusiness' Tech Channel

Source: National, The (United Arab Emirates)

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