News Column

EPPAN Rates Cash-Less Campaign High in Enugu, Edo, Cross River States

September 1, 2014

Adeyemi Adepetun And Bankole Orimisan

AS the Central Bank of Nigeria's (CBN) cash-less economy scheme, which went nationwide on July 1 gradually got entrenched into the system of Nigerians, the Electronic Payment Providers Association of Nigeria (EPPAN) has rated acceptance in some states including Enugu, Edo and Cross River high.

According to EPPAN, a CBN appointed partner on the cash-less economy initative, there has been tremendous progress since the take-off of the policy in 2012.

Chief Executive Officer of EPPAN, Mrs. Onajite Regha, who spoke on the success of the recent campaign in the three states, said the EPPAN cash-less team held several pre-consultative sessions with the market leaders, community leaders and leaders of non organised trade association and their executives to get their buy-in and have access to reach their members.

The interactive sessions, according to her, provided the team with the opportunity to educate, influence, motivate, and to get the endorsement of the leaders on the cash-less initiative.

"These sessions helped the team to be able to reach the larger market traders and grassroots as the converted leaders spare headed the awareness campaign, having been inducted as ambassadors of the initiative. With the leaders as the ambassadors of the cashless initiative the grassroots welcomed the team with an open mind and were at ease to receive the initiative due to the trust invested in their leaders," Onajite said.

According to her, in achieving the objectives of the grassroots sensitisation on the cash-less initiative, EPPAN engaged the grassroots using various campaign tools and techniques, which include: interactive sessions with selected key stakeholders; open air sensitisation campaign; live demonstrations; road show/distribution of materials, and entertainment.

"EPPAN, whose main goal is to enhance institutional frameworks and processes for a robust and effective e-payment system in Nigeria, aligned its strategies with the objectives of the CBN to mobilise and sensitise the grassroots on the cashless initiative. This was to get the total support and full commitment of the people at the bottom of the pyramid in order to actualise the laid down objectives of CBN in its cashless initiative drive, "Onajite said.

She disclosed that the last sensitisation exercise saw EPPAN touring through the cities, towns, villages, and communities in Cross River, Edo and Enugu states, which gave the team the opportunity to experience the challenges of not being included in the financial mainstream.

Regha explained that grassroots sensitisation in Enugu state commenced with a visit to all the major media outfits, stressing that this was to create awareness and also enlightened the listeners and viewers alike on the cashless policy and the activities of the sensitisation team in the state.

"After the media sessions the team then moved into the markets for proper sensitisation of the grassroots in the state. The first point of call for the team was the Night Mile market, where the team educated the traders on the cashless policy and its benefits to their businesses," she said, adding that the traders expressed appreciation for having the opportunity to hear the message for the first time as they were never aware of the policy or anything of such before the team visited.

"In Calabar, Cross River State the sensitistion took off in a grand style. The people awoke to the news of the cashless initiative as they watched the live interview on their popular breakfast morning show, Onajite said.

The EPPAN team, which was made up of its representative, and the Branch Controller, Central Bank of Nigeria from each of states visited, according to Regha spoke extensively on the benefits of the initiative to the people in the three states.

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Source: AllAfrica

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