News Column

CBD to launch Visa Signature Credit Card in the UAE

September 1, 2014

Commercial bank of Dubai (CBD) and Visa have announced the launch of the Visa Signature credit card in the UAE. The new card focuses on providing CBD's affluent customers with attractive and exclusive privileges, offered both locally and globally.

The benefits offered by the new CBD Visa Signature credit card include cash-back option on every Dirham spent locally or globally, or skywards miles on flights booked with Emirates Airlines.  The CBD Visa Signature card has been introduced as the bank continues to enhance its value proposition to its affluent customers seeking unique privileges, greater offers and higher rewards for their lifestyle.

"Our customers lie at the heart of CBD's strategy, and the launch of our Visa Signature credit card comes at a time when we're gearing up for the next phase of growth in our consumer card portfolio and our premium product offerings in the UAE," said Souheil J. Yammine, Head of Cards Management, CBD.

"We are delighted that CBD, with whom we have an established a long-standing relationship, is launching the Visa Signature credit card which has seen enormous success since we first launched it in the market in 2013.

"Visa Signature denotes a class above for the card holder who can now experience incredible packages, higher rewards, special offers and upgrades at some of the finest hotels and resorts.  It is an innovative product with great rewards and travel benefits," said Marcello Baricordi, General Manager in the UAE and Global Accounts Lead MENA at Visa.

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Source: CPI Financial

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