News Column

The Anniston Star, Ala., Mark Edwards column

August 9, 2014

By Mark Edwards, The Anniston Star, Ala.

Aug. 09--The biggest winners in Friday's antitrust ruling against the NCAA aren't even playing college athletics yet.

U.S. District Judge Claudia Wilken ruled the NCAA can't stop schools and conferences from offering "FBS football or Division I men's basketball recruits a limited share of the revenues generated from the use of their names, images, and likenesses in addition to a full grant-in-aid."

This will start with recruits who enroll in college in July 2016. They're the ones who will be eligible for scholarships that cover the full cost of education. They're the ones who will be allowed to receive up to $5,000 a year in licensing revenue. That money would be placed in a trust and given to the athlete when his eligibility is finished or he graduates.

All of this has added another level of competition in recruiting. It's hard to imagine any school from the Power Five conferences not falling in line and adding this money to scholarship offers ... even though not all Power Five conference teams can afford it. Just belonging to a major conference guarantees that you'll have money to burn.

But the bottom line is that these players play in games that networks pay to broadcast. They wear jerseys that fans want to buy. They promote products that pay the school for advertising priviledges.

It's only fair they get a cut of the pie.

It's hard to understand why NCAA members needed a district court judge to tell them this.


(c)2014 The Anniston Star (Anniston, Ala.)

Visit The Anniston Star (Anniston, Ala.) at

Distributed by MCT Information Services

For more stories on investments and markets, please see HispanicBusiness' Finance Channel

Source: Anniston Star (AL)

Story Tools Facebook Linkedin Twitter RSS Feed Email Alerts & Newsletters