"The summer in
The summer events are part of a full calendar year of festivals and activities, so no matter what month it is, there is something to look forward to and enjoy in
This year, summer events included special
New events this month include a tailor-made Angry Birds Universe, that allows children to explore the art and science behind the popular game, as well as a Hello Kitty zone and a Transformers show.
Al Falasi said it is important to change the events from year to year in the summer to keep people anticipating new surprises, most of which are free of charge. Even though the activities do not make money on their own, and even cost the government and private sector a significant amount of money, they are still worthwhile, in terms of the number of people who spend time in the city's hotels and malls.
"Both of us, the government and the private sector, believe very strongly in having those events to increase the number of people visiting the city. It's definitely worth it. The private sector sees the return on their investment and every year they increase their contribution," explained Al Falasi.
Offering special hotel and flight packages keeps visitors, especially those from the GCC, in
"We work on a lot of different packages. This lowers the costs for families," he noted.
Al Falasi noted that other cities in the GCC could also attract tourists in the heat of summer if they focus on what their cities have to offer and take advantage of that. While
"Really explore the city and see what it has to offer and build on it.
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