Nielsen Online Campaign Ratings™ (OCR) provides cross-screen
audience verification for YuMe’s brand advertisers across both online
and mobile platforms
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Inc. (NYSE:YUME), a leading provider of digital video brand
advertising solutions, brings accurate cross-screen insights to Toyota
and GSK through support of Nielsen Online Campaign Ratings on desktop,
smartphones and tablets. With the launch of OCR for mobile, YuMe can now
measure mobile audience composition, not just delivery, in addition to
enhancing its cross-screen demographic targeting capabilities, helping
brand advertisers like Toyota and GSK demonstrate the value of both
mobile and online media in reaching their target consumer.
“We recognize the importance of standardized measurement to legitimize
mobile as an effective means in reaching our audience,” says Dionne
Colvin-Lovely, Director, Traditional & Digital Media Toyota Motor Sales,
U.S.A., Inc. “Continual innovation is the key to delivering effective
advertising, which is why we are working with YuMe and Nielsen to take
cross-screen advertising to the next level.”
Nielsen data complements YuMe’s first-party survey data in identifying
demographic segments and provides additional scale to brand advertisers
like Toyota and GSK – using the new OCR to measure cross-screen reach,
frequency and ultimately, in-target delivery.
The solution is made possible by the combination of YuMe
device-integrated software development kits, proprietary modeling and
data sciences capabilities, along with close cooperation with Nielsen to
measure campaign results. With the addition of mobile, OCR is now the
first and only measurement suite to offer robust insight into a
campaign’s full digital and cross-platform audience.
“Nielsen is taking an industry-leading step with this product,” says
Jayant Kadambi, CEO & Co-Founder, YuMe. “Once traditional TV brand
advertisers begin to see the impressive brand metrics and ROI increases
from target audiences (including mobile) using a familiar tool, we would
expect to see additional budgets move to cross-screen brand campaigns.”
YuMe, Inc. (NYSE: YUME) is a leading provider of digital video brand
advertising solutions. Its proprietary data science-driven technologies
and large audience footprint drive inventory monetization and enable
advertisers to reach targeted, brand receptive audiences across a wide
range of Internet-connected devices. Designed to serve the specific
needs of brand advertising, YuMe’s technology platform simplifies the
complexities associated with delivering effective digital video
advertising campaigns in today’s highly-fragmented market. YuMe is
headquartered in Redwood City, CA with European headquarters in London
and 15 additional offices worldwide. For more information, visit YuMe.com/pr,
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This press release contains forward-looking statements that involve
risks, uncertainties, assumptions and other factors that could cause
actual results and the timing of certain events to differ materially
from those set forth in or implied by such forward-looking statements.
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statements about the future. All statements other than statements of
historical fact are statements that could be forward-looking statements,
including, but not limited to, YuMe’s expectations about the impact of
the launch of the OCR for mobile solution on its results, YuMe’s growth
strategy, including global expansion and technological development;
anticipated trends and challenges in our industry, including the
increasing quantity, variety and fragmentation of digital video content,
platforms and technologies; expansion of the digital media advertising
market in general and the digital video advertising market in
particular; our competition; market trends, including overall
opportunities for digital media advertising and shifting advertising
budgets; the ongoing improvement and refinement of our data-science
capabilities; developments in the regulatory framework applicable to our
business; and our intellectual property and proprietary technologies.
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subject to other risks and uncertainties, including those more fully
described in our periodic filings with the Securities and Exchange
Commission, including our Form 10-Q for the quarter ended March 31, 2014
and future filings. The forward-looking statements in this press release
are based on information available to YuMe as of the date hereof, and
YuMe assumes no obligation to update any forward-looking statements.
Source: YuMe, Inc.