The two companies declared All Def Digital has closed
The financing will be utilized to speed up the company s cross-platform growth, talent development initiatives, and original programming, as well as its branded entertainment and multi-dimensional sponsorships. A portion will in addition be devoted expanding its multi-channel network.
The newest round of financing also comprises participation from
All Def Digital in March introduced ADD52, an artist discovery platform that s part of the All Def channel on Samsung s MILK music streaming service.
The company in July named previous Machinima exec
With offices in
Terbeek in a statement said, We have had the pleasure of backing some great teams in this sector and when we had an opportunity to invest in All Def Digital, we jumped at the chance . When it comes to nurturing and introducing global audiences to new art forms and new artists, Russell is a one-of-a-kind visionary. I ve worked closely with Sanjay for five years and have seen the impact his strategic vision and operating expertise had in creating the MCN model itself. The opportunity to take prior learnings and build a transformative new brand, that spans video and music content, in this category, is tremendous.
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