THE ubiquitous smartphone is revolutionising travel. Mobiles have quietly arrived and are forcing those in the industry to adapt. Or they lose out. It goes without doubt that tourism is one of the world's largest industries, responsible for some
These were some of the observations made at the
There is likely to be 80 million smartphone users by end of 2014," says
A Prosper Mobile Insights poll revealed that 98 per cent of people they had polled took their smartphones and tablets with them on vacation, while 80 per cent of this group mentioned that they used them " all the time". Not surprisingly, some of the largest online travel companies already report a significant percentage of their bookings via mobile. " Mobile has become the game changer in travel industry. Mobile today is fastest growing channel in
" We want to make travel as simple as buying a book. We want to remove frustrations and be the one single place travellers can come instead of 30 different websites to go to.
Even flight bookings have gone mobile. " Indian carriers produce revenue of close to
" Internet is essential for inspiring new travellers. We have seen 52 per cent consumers, research online before transacting," says Vishwadeep Baja, CEO, ValueFirst Digital Media.
" Hotel bookings are driven by online research. Hotel reviews by local are a driving factor in selecting a particular property. It is interesting to see that 30 per cent of
IRCTC also has acknowledged the mobile giant. " We are launching our Blackberry app this month; in September we will come up with our android app. After all, we book over 10,000 tickets per minute, our expectation was around 7,200 tickets per minute," says
Connectivity could be a problem in our country. The platform is fragmented and the ecosystem is still not yet matured in travel space as far as mobile is concerned," says Magow.
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