News Column

#Portada14 Adds Macy's, MEC and IPG to Path Breaking Hispanic Marketing Speaker Roster

August 7, 2014



NEW YORK, NY -- (Marketwired) -- 08/07/14 -- Portada, the leading source on Latin Marketing and Media (www.portada-online.com), continues to add the best and brightest players in the Marketing space to the speaker roster of its Annual Conference (#Portada14 on Sept. 17 and Sept. 18) in New York City.

The latest additions include:

Chet Fenster, Managing partner, director of content creation, MEC Entertainment

Maria Rios, Director, Multicultural Marketing & Media Strategy, Macy's

Xavier Mantilla, SVP Multicultural, IPG Mediabrands/Identity

The agendas of the Hispanic Music and Entertainment Marketing Forum on Sept. 17 in New York City'sScholastic Auditorium and of the 8th Annual Hispanic Advertising and Media Conference on Sept. 18 in the same venue -both events comprehend #Portada14 and can be attended in combination or independently- are designed to provide marketing, media and entertainment executives key market intelligence and the best networking opportunities.

EARLY BIRD REGISTRATION expires tomorrow Friday August 8, make sure to register here: https://www.portada-online.com/events/hispanic-conference/register/

Other major Marketing, Media and Advertising Luminaries present at the event are:

Aaron Kushner, CEO of Freedom Communications

Keisha Andrews-Rangel, Managing Director, nTrigue media

Isabella Sanchez, VP, Media Integration, Zubi Advertising

Oscar Madrid, Director, Multicultural Marketing, Verizon

Ana Lucia Soto, Media Manager, JC Penney

Lyris Leos, Brand Marketing Strategy Director, JC Penney

Cesar Sroka, Group Account Director, Omnicom Group

Maria Lopez Knowles, CMO, Pulpo Media

Vilma Vale-Brennan, MEC Managing Partner, Multicultural Lead

Trevor Hansen, CEO, EPMG 360

Hispanic marketing growth drivers and challenges that will be explored include:

A RADIOGRAPHY OF HISPANIC MUSIC AND ENTERTAINMENT CONSUMPTION:

BRANDED ENTERTAINMENT: CRUCIAL CHANGES IN THE PARADIGM

INSIDE THE MIND OF AN INTERNET RADIO PLANNER

THE UNENDED QUEST: HOW TO CONNECT IN- LANGUAGE OR IN- CULTURE ACROSS GENERATIONS

HOW JC PENNEY MARKETS TO THE LATINA BRAND MUSE

HISPANIC PRINT

THE DIGITAL VIDEO EXPLOSION

WHAT IS PROGRAMMATIC?

Already confirmed #PORTADA14 SPONSORS are:

8th ANNUAL HISPANIC MUSIC AND ENTERTAINMENT MARKETING CONFERENCE:

Gold Sponsors:

Ebuzzing (www.ebuzzing.com)

GFK (www.gfk.com)

YuMe (www.yume.com)

Bronze Sponsors:

Mocospace (www.mocospace.com)

Prime Access (www.Prime-Access)

Wi-Fi Sponsor

La Musica (http://spanishbroadcasting.com/)

HISPANIC MUSIC AND ENTERTAINMENT MARKETING FORUM

Spotlight Sponsor

Batanga Media (www.batangamedia.com)

For sponsorship opportunities, contact Kelley Eberhardt at Kelley@portada-online.com or call 1212 685 44 41.

ABOUT #PORTADA14

Portada, www.portada-online.com. the leading Source on Hispanic Marketing and Media (www.portada-online.com) is celebrating its Annual Conference on September 17 and 18 in New York City'sScholastic Auditorium & Greenhouse with Rooftop Terrace. #Portada14 comprehends the 8th Annual Hispanic Advertising and Media Conference on Sept. 18 (www.portada-online.com/events/hispanic-conference) and the Hispanic Music and Entertainment Marketing Forum (www.portada-online.com/events/hispanic-forum) on September 17. Both events can be attended independently or through a combo ticket.

Twitter: @portada_online

Facebook: Facebook.com/Portada

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2653576



Armando Gutierrez Email Contact



Source: Portada


For more stories covering arts and entertainment, please see HispanicBusiness' Arts & Entertainment Channel



Source: Marketwire


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