The white paper, published in partnership with the
As the number of channels and touchpoints expand, audience data becomes more sophisticated. Historically, marketers have relied on a last click measurement methodology to identify and target audiences and optimize future efforts. However, this antiquated approach does not give credit to the combination of channels that influenced a conversion. Using advanced attribution as part of a programmatic audience development strategy, marketers can not only discover the optimal combination of tactics to maximize each audience segment's performance, but can also automatically send their attributed data to media buying execution platforms for more effective optimization.
"Across virtually all markets, our research revealed a growing demand for cross channel attribution as a means of unlocking the full potential of the programmatic approach to marketing, media execution and audience engagement-effectively giving publishers and brands a true leg up over their peers," said
Visual IQ Co-Founder and CEO
Additional key findings from the white paper include: Programmatic growth concentrated in four major markets: U.S. and U.S.-based global publisher survey respondents reported that beyond their home market, programmatic efforts are currently concentrated in four major markets, including the
To view the complete white paper or learn more about the research methodology, download "Going Global: Programmatic Audience Development Around the World" here. About Visual IQ Visual IQ produces the world's most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies' marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix - both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in both interactive attribution and cross channel attribution by a leading market research firm in 2012, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the
Visual IQ can be reached at firstname.lastname@example.org or by visiting www.visualiq.com.
Keywords for this news article include: Software, Marketing, Visual IQ, Advertising.
Our reports deliver fact-based news of research and discoveries from around the world. Copyright 2014, NewsRx LLC
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OCTOBER 30, 2014
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