News Column

New rules for finance tweets

August 7, 2014

TIM WALLACE



THE CITY watchdog officially approved a new hashtag yesterday for finance firms promoting products on Twitter and other social networks.


Adverts should be clearly labeled with the tag #ad, the Financial Conduct Authority said.


But they promotions must also be fair and balanced, and include the risks associated with a product - something which is particularly difficult in the 140-character limit facing Twitter users.


For more stories on investments and markets, please see HispanicBusiness' Finance Channel



Source: City A.M. (UK)


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