Insight teams from a wide range of industries rely on the ability to solicit and gather user experience feedback quickly in order to increase customer loyalty. Traditional methods for gathering customer reactions such as focus groups and surveys have significant blind spots; namely, that they can't help brand teams see what consumers think and feel at key moments during an experience. Dscout's platform, a combination of apps and tools for deployment and analysis, changes that by allowing nearly anyone with a smartphone to share videos, pictures and commentary as things happen -- quickly and at scale.
"Our mission at dscout is to reinvent the way that companies collaborate with, and learn from their users -- making it easier, faster and vastly more informative," said dscout Founder and CEO
The Series A caps an exceptional year for dscout that has seen a rapidly growing roster of clients, strong revenue growth and great momentum building a global pool of over 90,000 scouts.
"We have been truly impressed with dscout's track record and speed for delivering unique insights that help some of the world's best tech and consumer products companies reduce their product development cycles and enhance customer experience," said
Since its inception, dscout has proven its approach and model working with hundreds of organizations including leading innovators in technology, consumer packaged goods and services. Dscout was incubated by gravitytank, a leading innovation consultancy with offices in
Dscout's mission is to help organizations make better products and experiences centered on their users. Future-forward companies like
Read the full story at http://www.prweb.com/releases/dscoutfunding/082014/prweb12072103.htm
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