Intersec has demonstrated an ability to efficiently address telecommunications providers' needs, including deriving ways to monetise their customer data with internal and external usage, identifying their target audience for associated and derived services, and thrashing out the most effective ways of using them.
Using Intersec's solution, operators can build their own rules-based systems to automatically respond to particular user events and context. This means that the processed big data can provide actionable insights and fully personalised applications such as customer retention management (loyalty and churn); real-time, contextual engagement; and location mapping.
"Intersec's service is founded on the company's desire to cut through the complexity of big data and provide simple, targeted vertical solutions that are easy to deploy," said
Messaging (of various forms) is still the key means of communication between operators and users, particularly in emerging markets such asAfrica. In this environment, Intersec's system provides added value to operators by opening up multiple communication channels including SMS, MMS, unstructured supplementary service data (USSD), cell broadcast centre (CBC), interactive voice response (IVR) and email.
Another characteristic of Intersec's solution is its agnosticism, both in terms of system and device inputs. Indeed, it is even able to capture non-cellular network data, further enhancing its value to operators that might provide multiple means of access. Intersec's creation of a single framework also breaks down information silos, which is a recurring problem for companies seeking to implement big data solutions.
"In terms of implementation, Intersec aims to provide incremental benefit and hence, avoid direct competition with larger, integrated providers," noted Mellon. "Its initial value proposition is to improve internal efficiencies (notably, effective real-time customer value management and retention solutions) and demonstrate the system's worth before progressing to new revenue streams and business models."
Intersec provides solutions with capacity for add-on services, as software activation of these additions is relatively easy. Its solutions have already been adopted by numerous operators acrossAfrica and its innovative approach to product development will add to its growing momentum in the African market.
Keywords for this news article include: Software,
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