Last week, CEO
"I think we need to become a lot more disciplined on the pricing side," Marchionne said.
About 85% of Chrysler's operating profits come from
Fiat reported last week that its second-quarter earnings fell 55% because new car sales fell in
Marchionne said older models such as the Jeep Patriot, Jeep Compass and Chrysler 300 have not been significantly updated for several years and dealers are discounting them to achieve sales targets..
Incentives for Chrysler's popular Ram 1500 pickup have decreased by 5% over the first six months of the year,
Chrysler has boosted incentives 21% for its heavy duty Ram 2500 and 52% for the Ram 3500.
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