Inside, a group of call-takers were fielding calls from supporters from around the country, as cameras streamed the event and interviews with president
It was "Sting-a-thon," Boyd said. A first-of-its-kind event for ASU, and part of the "30 Days of ASU" fundraising promotion intended to solicit donations from alumni and supporters.
"There are many times we hear from our alumni out there that they aren't giving because no one asked," Boyd said. "We wanted to make sure that we ask, and we want to make sure that we keep asking. We need their support. The goal is to keep people connected to the university, to keep them engaged."
Boyd said the goal is to raise more than
"We've had a great response so far," she said. "We have the event streaming online and that's opened it up nationally. We're getting calls from
The event also allowed Boyd and her staff the opportunity to paint ASU in a positive light for potential donors. Positivity is something that has been lacking recently at the school, as Gov.
Boyd wouldn't say whether the turmoil at ASU has caused a dip in donations, instead noting that it hasn't slowed her or her staff down. "We've been moving forward all the time, preparing for the students and getting ready for the fall semester," she said.
The positive response to Tuesday's kickoff might be taken as a sign -- maybe ASU alumni believe Boyd can truly move the school out of its current bad light. In the war of words between two longtime trustees and a new president, maybe the alumni are siding with the new president.
But Boyd just believes they're siding with ASU.
"They want ASU to succeed -- that's why they're giving," said Boyd, who is also an ASU graduate. "I'm on a mission to do whatever I can to help the school, to help the students succeed."
She brought in some volunteer help. A large group of alumni, students, student-athletes and employees were on hand to field calls and accept donations. One of those volunteers,
"With my schedule, it's tough to do much," Langham said. "This was one way I could get over here and do a little something to give back and help out. I was happy to do it, happy to help in any way I can."
(c)2014 the Montgomery Advertiser (Montgomery, Ala.)
Visit the Montgomery Advertiser (Montgomery, Ala.) at www.montgomeryadvertiser.com
Distributed by MCT Information Services