News Column

Kenya Experiences Samsung Galaxy K

August 4, 2014

Samsung Electronics East Africa has added to its portfolio of products in the market with the launch of the Samsung Galaxy K Zoom, a camera-specialized smartphone that blends advanced digital camera technology with the heritage of Samsung's industry-leading Galaxy devices to offer a unique and sleek device.

The Samsung Galaxy K Zoom is designed to appeal to a generation of users that enjoys documenting everyday experiences by taking photographs and videos using their smartphones and sharing them with family friends through social media. It also represents a new category of camera-specialized smartphones that balance great smartphone performance with a heavy focus on the camera system, to offer a more intense picture and video taking experience than other Galaxy devices.

Speaking during the launch of the new range of Galaxy Cameras Samsung Electronics East and Central Africa Internet and Mobile Director, Manoj Changarampatt, highlighted the company's focus on people-inspired innovation and understanding of consumer shift towards lifestyle-based products.

"With the growth in popularity of social media and content sharing among smartphone users, we develop innovative devices that blend the best of smartphone and camera features, because our research has shown that users are no longer content with having to choose between the two," said Mr. Changarampatt. "With the Samsung Galaxy K Zoom we present a fully functional smartphone and powerful camera in one slim, sleek device, allowing our users to enjoy the benefits of a great Samsung smart phone with a fantastic camera that is not only easy to use, but is also portable and light."

The Samsung Galaxy K Zoom is designed to offer the control and functionality needed to ensure pictures and video are crisp and sharp, and is the only camera-specialized smartphone in the market that comes equipped with 10x optical zoom and a 20.7MP camera which works in low-light shooting environments. The retracting lens technology makes it much slimmer than its predecessor - the Samsung Galaxy Zoom - making it less bulky to handle and endearing it to users who want to carry it in their pockets like they would an ordinary smartphone.

Equipped with the Optical Image Stabilization (OIS) functionality, the Samsung Galaxy K Zoom is able to reduce the blur caused by camera movement during exposure, a feature that comes in handy in low light, when zooming in and when recording videos. Additionally, the new device integrates the most advanced camera usability features and functions, including Auto Exposure/Auto Focus Separation for the precise balance of light and clarity, next-generation Pro Suggest mode which offers 10 optimized filter settings, Selfie Alarm that allows users to take timed selfies with ease, and object tracking for a clear, focused shot of a moving subject.

To support the great smartphone performance that comes with all premium Galaxy devices the Samsung Galaxy K Zoom is also equipped with a Hexa core, which is 1.3 GHz Quad-core and 1.7 GHz Dual-core, as well as outstanding power and performance for fast browsing, quick multi-tasking, smooth UI transitions and better gaming performance.

"In launching this new device, Samsung continues to demonstrate our commitment to creating products that meet the diverse demands of our consumers. The new Galaxy K Zoom empowers users to effortlessly capture and share their most important everyday moments in stunning clarity, with the convenience and connectivity of a Galaxy smartphone, for a unique, all-in-one mobile experience," added Mr. Changarampatt.

The Samsung Galaxy K Zoom is available in Samsung brand shops and leading dealers countrywide.

For more stories covering the world of technology, please see HispanicBusiness' Tech Channel

Source: AllAfrica

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